icon

ASADY

Dana Asady is a Chicago based fashion designer. Her designs are powered by bold cuts coupled with intricate embroidery, adding a delicate touch to every piece. Dana created aŠady with the belief that you can be both strong and feminine, any day and anywhere. There is no need for compromise.

Dana Asady, continues to draw inspiration from past and present. Her work is influenced by timeless shapes with her roots in ancient Mesopotamia, where goddesses ruled both love and war simultaneously, married with a modern twist fit for the 21st century woman.  You can catch some of her unique designs on New York and Paris fashion week runways, as well as the leading fashion press: Vogue, ELLE, L’Officiel or even on a musical stage. You are the brands’ muse!

PR SAMPLES COMING SOON

LOOKBOOK
discover-image-1
discover-image-2
discover-image-3
discover-image-4
MEET THE DESIGNER
interview-image

"I always find myself thinking “how can I make it better” when I see an ugly outfit or a weird cut at the thrift store."

DANA ASADY
DISCOVER PR SAMPLES
MINI INTERVIEW

What is your favorite time of the day?
I am definitely a morning person; my day usually starts at 5am with just a cup of coffee and complete silence.

What is your dream country to visit?
Japan and South Korea, their street fashion game is a no joke. 

What is your spirit animal?
A black puma with a diamond necklace :)  

When are you the most inspired?
I always find myself thinking “how can I make it better” when I see an ugly outfit or a weird cut at the thrift store. 

What song can you listen to on repeat?
The ballads of love and hate by the Avett Brothers.

What are your social media addictions?
Tiktok!! The amount of talent on that platform just baffles me sometimes.