PANN pieces resonate with sartorially savvy women for whom fashion means expressing individuality and personality. The avant-garde style of PANN blurs the line between opposing concepts such as couture and streetwear, feminine and masculine, while focusing on elegance and sophistication with a twist. 
A PANN woman is feminine, yet with an attitude, with a glamorous yet rebellious style. Each piece carries an attitude of being aware of the world you are living in, having your own voice and your own opinion. PANN has received a lot of attention around the world since its launch and has been recognized by such leading fashion press like ELLE Russia, Marie Claire, VOGUE UK, SICKY Magazine, and Harper Bazaar China. They have also dressed up such celebrities as Lisa from Black Pink, rap star Virnida Wang, Xuanyi Wu, etc.