2madison Avenue (Read: To Madison Avenue) is an eclectic ready-to-wear brand made in Indonesia with Maggie Hutauruk-Eddy as the Founder and Creative Director. Maggie Hutauruk-Eddy is Indonesian, born and raised in Jakarta, and lived in the Unites States for 12 years.
From a young age Maggie had an eye for eclectic design and art. She studied painting, pattern making, music, art history, and she further expanded her interest by studying art at Chestnut Hill College and Apparel Design at Rhode Island School of Design, Providence Rhode Island. She loves travelling and visiting places rich with history and culture, which influences the way she composes her collections. Her designs are rich in colour, textures, and she often includes local street art from Indonesia in her design projects. Maggie has a Master’s degree in Business from IPMI (Indonesia) and Monash Univertsity (Melbourne), which equips her with necessary skills for running a fashion and art business. She runs an artisan gallery in a trendy part of Jakarta Indonesia, and a fashion boutique in one of the major malls in South Jakarta. Maggie currently lives in Jakarta with her Australian husband and 2 children. Her history provides a strong connection to America and she frequently travels there. She hopes to collaborate with creative talents and companies in the USA and to find American stockists for her collection.
"Since I was a child, I was attracted to anything artsy. I studied illustration and painting when I was 6, fashion illustration when I was 10, pattern making when I was 14, and was involved in many art activities at school and around the neighborhood."
Tell us about your passion for fashion, how and when it started? Since I was a child, I was attracted to anything artsy. I studied illustration and painting when I was 6, fashion illustration when I was 10, pattern making when I was 14, and was involved in many art activities at school and around the neighborhood. Most family function that required some aesthetic / design touch would be handed to me.
Please describe the 2madison Avenue client? 2madison Avenue client is confident, unafraid to stand out, wants to look fabulous in a comfortable fit.
How would you describe a unique style? I love to mix colors, patterns, and different shapes. I would try to incorporate eco-friendly fabric, recycled materials, and traditional-hand woven fabric. For my ready to wear, I would simplify my fashion show collection and create versions that are simpler and more affordable for my customers.
What cause is particularly important for you? Diversity, fair opportunity for everyone, and equality for all women of all colors.
What is the biggest learning experience you have had? Should’ve listen to my instinct more, and pay no attention to family drama.