MEET THE DESIGNER

Peta Heys, I AM ROCK

I AM ROCK BY PETA HEYS

Australian designer Peta Heys explores sentiments that are timeless and universal through conceptual jewelry creations that are each imbued with meaning. Referencing divine proportion, sacred geometry, and symbolism, her work draws inspiration from the fundamentals of creation. Peta’s label, I Am Rock, celebrates the human spirit and expression through creativity; whether it be in the composition of music, architecture of a building, or our ability to generate a smile through an exchange of loving kindness. Its ethos is as poetic as it is powerful: Let your imprint in the world be like a precious rock – strong, unique, connected to the universe, and ultimately very beautiful.

"Truth is about authenticity. It’s being honest with others, with yourself, and maintaining integrity in your personal values. Vulnerability is about having the strength to be yourself, to be accountable for your choices, and the courage to take a leap of faith when needed. Simple concepts, although challenging for most. Ascension is the journey to being a better you. When you implement truth and vulnerability in your life the only direction is forward, even despite inevitable turbulence along the way. "


Peta Heys, I AM ROCK

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Mini Interview with Peta Heys

TRUTH, VULNERABILITY, ASCENSION – why these three? 
Truth is about authenticity. It’s being honest with others, with yourself, and maintaining integrity in your personal values. Vulnerability is about having the strength to be yourself, to be accountable for your choices, and the courage to take a leap of faith when needed. Simple concepts, although challenging for most. Ascension is the journey to being a better you. When you implement truth and vulnerability in your life the only direction is forward, even despite inevitable turbulence along the way.

Why human expression through creativity is important to you?
Creativity is in everything, and everything is a creation. So I find inspiration in all outlets of creativity – especially music, architecture and literature – which are infinite resources of symbolism, geometries and equations that inspire my designs. The times when I am in a creative zone are the rarer times that I am being completely present. The rest of the time I am usually somewhere in the past or future.

What cause is particularly important for you? 
Sustainability in manufacturing. It’s the responsibility of all makers to ensure that what they are putting out in the world doesn’t make things harder for future generations. I hope that all those people out there still making resin and acrylic jewelry understand that their work will end up landfill and stay there pretty much forever. 

What is your dream country to visit?
I know it’s a common one, but I have to say Italy. Like many people I’m especially fascinated by renaissance Italian art, architecture and history. Some of my greatest heros come from around that period of time in that country. I can’t get enough of the history, architecture, food, wine, weather, shoes, and crazy defensive driving. Love the irrelevant speed signs on the autostrada.     

What is the superpower you would like to have?
Time travel. They say never to have regrets in life...which generally speaking, I don’t... although I can think of times I could have been kinder, more forgiving, more understanding, more loving. Couldn’t we all? I would also travel back to the 15th century to sit around the fire and have a glass of red with Da Vinci in Tuscany.

Window or aisle seat?
Window. Always the window for trying to catch a nap on those long flights out of Australia.

Coffee or tea? 
Coffee. Actually, way too much coffee.

What makes you smile the most? 
My little 2 year old neice. She is a friendly, happy go lucky, and inquisitive little girl who is an unlimited source of entertainment. And extremely cute. 

How would you describe your artistic style?
Conceptual. Everything that I design has a story and a purpose, that is usually formed via a collection of inspirations that carry a common theme. People assume that due to the detail in my designs that I must be quite a detailed orientated person, however it is most certainly not the case. Ask me to draw, paint, sew, or come and see my apartment, and you would see that things are usually pretty abstract, sometimes messy, and put together quickly without precision or fuss.