Meet the designer

JI WON CHOI, ji won choi

JI WON CHOI by Ji Won Choi 

Seoul-born, Oklahoma-raised, New York-made, Paris and Milan-cultivated, JI WON CHOI is a cultural collage of the places she has lived in and is
inspired by. Passionate about different cultures around the world, celebrates their uniqueness while bringing them together to promote positive change.
The brand is an exploration and celebration of craft and heritage with a passion for highlighting world cultures and local influences--fueled by a contemporary creative edge, bold aesthetics, and an underlying commitment to sustainability through a ‘made-for-all’ attitude. JI WON CHOI is MEGA-CULTURAL: the brand is a cultural mash of heritages. 
ECO-FRIENDLY: Committed to sustainability, our products are made with eco-friendly materials and made in Italy. INCLUSIVE: Genderless & ageless, the styles are for everyone. BOLD AESTHETICS: A pure pulse of contemporary cool, the aesthetics are fun and bold,  a graphic and colourful mix that lives through volume and lines, present everywhere for a cohesive visual language. Infused with architectural shapes, the silhouettes know how to grab the attention in a room. 

Wei Lin of PH5

"Sustainability in all aspects of life is important to me, whether it is choosing eco-friendly clothing or choosing to eat more plant based foods."

Ji Won Choi | JI WON CHOI

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Mini Interview with Ji Won Choi

Your creations celebrate the diversity of cultures in the world through crafts, techniques, materials, and silhouettes. What are the other inspirations for your creations?
Any forms of design: architecture, furniture design, product design, and art. I love artists like Ai Wei Wei. 

What cause is particularly important for you?
Sustainability in all aspects of life is important to me, whether it is choosing eco-friendly clothing or choosing to eat more plant based foods.

What is your dream country to visit?
I’m dying to go to India.

Window or aisle seat?
Window! I always need a view.

How would you describe your artistic style?
Controlled maximalist, colorful, and impactful.