A Londoner and British designer, Sevda combines the timeless elegance and fashion-forward creativity that the line ‘Made in London’ suggests, with ‘Made in Italy’ craftsmanship. First inspired to create a handbag when she couldn’t find the perfect day-to-night accessory, Sevda launched SEVDA LONDON, which has since been featured in Vogue, Elle, L’Officiel, Harpers Bazaar, and many more publications.
Having trained in fashion studies and worked as a designer for several leather brands in Instanbul, Sevda honed her craft at London’s prestigious Central Saint Martins college of art. There, ideas for her ethical fashion brand started to take shape. Now, SEVDA LONDON places great emphasis on using safer materials and protecting the rights of the people she works and collaborates with.
"I know the needs of western women as well of eastern because I am a mix of both. Turkey sits on two continents, and Istanbul is separated into two halves: Europe and Asia. A mix of history and oriental with modernity and elegance and sophistication all influence my style, designs, and vision. It is a pleasure for me to be able to create for those incredible women. "
What is the story behind the very beginning of your brand, how and when it started? It all started when I was around 6-7 years old. I dreamt about becoming a designer one day. It was my mom’s encouragement that I can be a great fashion designer because I had a skill for drawing and a taste for clothes. She was a custom dressmaker at the time, and my childhood memories are full of sitting by her side watching her sewing beautiful dresses.
What inspired you for your first handbag design? I wanted to purchase a good quality Italian-made designer handbag because I knew that I deserved one. However, I couldn’t get one because of their far too high prices. I then decided to create my own bag with high quality and timeless style, and yet affordable. Our bags are made by Italian artisans also making for those highly established luxury brands, yet our prices are considerably moderate compared to their higher mark-ups.
How your Turkish heritage has impacted the brand? I know the needs of western women as well of eastern because I am a mix of both. Turkey sits on two continents, and Istanbul is separated into two halves: Europe and Asia. A mix of history and oriental with modernity and elegance and sophistication all influence my style, designs, and vision. It is a pleasure for me to be able to create for those incredible women.
What cause is particularly important for you? We are very sensitive to increased pollution and waste, resulting in degraded and collapsing ecosystems, habitats, and species. The wasteful consumption of today’s fast-paced modern people is creating a massive burden on our earth.
Our mission is to build an alternative and profoundly different world, a slower and more meaningful one. We encourage our customers to buy less and better, and when they need it.
We are adopting a new business model while routing our primary target to Goal-12 of the United Nations; Responsible Consumption and Production. The timeless style and longevity of our products are the keys to our sustainable strategy.
What cause is particularly important for you? Conscious and responsible consumption. I am not against things but in the age of instant gratification, I think we lost the ability and joy of yearning for something, waiting, selecting, desiring. Our homes are not dumping grounds. We should only own and keep things that deserve us. I always say that we all should be more collectors and less hoarders.
Describe yourself in a hashtag. Passionate, visionary and inspiring.
What is your favourite time of the day? Mornings, when I practice my meditation and yoga and connect to my soul.
What is your dream country to visit? Any tropical islands with exotic plants.
What is the superpower you would like to have? I wish I could have a magic spell for young girls to find their hearts’ desires, their dreams.
Vintage or new? Both.
Window or aisle seat? Aisle seat – I love the freedom to move around without disturbing other people.
Heel or flat? Both; flats in nature walks and heels for beautiful gatherings.
Black or white? White
Coffee or tea? Absolutely tea: one of my favourite things is having afternoon tea with my girlfriends.
Beach or mountain? Both; any activity in nature is at the top of my list.
What is the biggest learning experience you have had? You can’t change people; you can only influence them.
What is the best compliment you have ever received? “You have a lovely smile.”
When are you the most inspired? The life stories of people, especially women creating extraordinary lives and breaking their own barriers.
What song can you listen to on repeat? Moon River, Audrey Hepburn.
What makes you smile the most? Kindness, art, and nature.
What would you say is making you feel positive these days? Jumping on the trampoline ;) I have one in the middle of my living room. It is strongly recommended!
What are your social media addictions? Making wish lists of the fairy tale places to go, restaurants to eat and dresses to buy!
How would you describe your artistic style? A timeless classic, high quality and modern chic.