ANTY is a fine jewelry line founded by Amany Afify, blending Egyptian symbolism with modern American design. Each piece from the Aura collection reinterprets the celestial star-and-sun motif in reversible, stackable silver jewelry set with diamonds and colored stones.
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"I believe jewelry should feel personal. I want there to be room for her personality, not the design overpowering the person wearing it."
How did you become interested in fashion design?
I’ve always loved fashion and jewelry, but I never imagined that I would become a designer in the traditional sense. My background is actually in economics, and I had a career in government and international development.
Jewelry was always the creative part of my life. I would design pieces for myself because I often couldn’t find exactly what I wanted to wear. I was very particular about the details, the shape, and how a piece felt.
When I moved to the U.S. at 27, I brought that part of myself with me. Then the pandemic changed everything. I had left my job, life slowed down, and I finally had the space to think seriously about what I wanted to do next.
I realized I had been carrying this passion for jewelry for years. ANTY was really the moment I decided to stop treating it as something on the side and give it a life of its own.
What’s your design philosophy?
I believe jewelry should feel personal. I’m interested in pieces that have a strong visual presence, but I don’t want the design to overpower the person wearing it. I want there to be room for her personality.
