SELL WITH DOORS NYC
The AI-powered growth platform for independent fashion and accessories designers.
DOORS NYC is a membership-based, full-service omnichannel platform with offices in New York and Paris, helping fashion, accessories,
beauty, and lifestyle brands grow in the US and beyond. Founded in NYC by a Parsons professor and fashion insider, our female-led team brings 15+ years of experience across PR, serviced retail, e-commerce, and smart tech.
With 34K+ designer profiles and thousands of press, influencer, buyer, and industry contacts, we offer what no showroom, agency, or
marketplace can: one smart system to grow your brand - with strategy, tools, and visibility under one roof.
Sell your collection online in the U.S. and internationally. Launch in 3–5 days. Basic Membership at DOORS NYC is the fastest and most cost-effective way for independent fashion, accessories, beauty, and home goods brands to enter and scale in the U.S. market and expand global reach. Designed for both international and U.S.-based designers, it removes the complexity, overhead, and high cost of operating e-commerce.
Your brand will be featured on www.doors.nyc, a New York–based, curated fashion e-commerce platform trusted by editors, stylists, influencers, and luxury shoppers. Sell alongside LVMH Prize finalist RUIbuilt, NYFW disruptors Private Policy, and global cult brands like Toga, Yohji Yamamoto, and Jacquemus. We don’t compete with your website, we push your products through a fully managed e-commerce infrastructure built to break through the noise and reach premium U.S. fashion customers.
What’s Included:
- White-glove onboarding with a dedicated e-commerce manager
- SEO and geo-optimized product pages for Google, ChatGPT, Gemini, and AI search
- Shopify inventory sync and drop ship setup (you only ship when an item is sold)
- Distribution across 300+ high-traffic U.S. affiliate and media partner sites Inclusion in email campaigns to 35,000+ verified luxury consumers
- Monthly sales and performance reports with actionable insights
- Participation in AI-driven ad campaigns
POWERED BY A FULL-SERVICE GROWTH TEAM:
Your e-commerce presence is managed by DOORS expert tech and marketing team. We actively optimize your store, campaigns, and visibility across Google, Meta, Pinterest, and affiliate platforms. With over 500 independent brands scaled, DOORS delivers conversion-focused growth using real-time data, trend mapping, and AI-informed merchandising to increase sell-through and lower customer acquisition cost (CAC).
Membership starts at $250/month. No inventory risk.No in-house team required. Just a proven U.S. growth engine.
Sell your collection in New York City. Get featured in press. Grow your online sales. The DOORS NYC Standard Membership is a turnkey, six-month solution to launch and scale your brand in the U.S. market with premium SoHo retail exposure, PR showroom representation, and a fully managed e-commerce presence. You’ll have a dedicated Success Manager guiding every step.
What’s Included:
- Retail Placement: Feature your brand at DOORS NYC in SoHo, on the same street as Gucci and just steps from Balmain, Tiffany, Chanel, and Jacquemus. High foot traffic, luxury shoppers, and strong visibility guaranteed.
- PR Showroom Representation: Your brand is introduced directly to top editors, celebrity stylists and influencers. Get featured in Vogue, Elle, Harper’s Bazaar, WWD, and placed on celebrities and tastemakers, no gifting required.
- E-Commerce Activation: Your products are optimized and marketed on doors.nyc with SEO and geo-optimized product pages (Google + AI search), 300+ affiliate and media distribution partners and inclusion in DOORS NYC email campaigns to 35,000+ luxury U.S. consumers.
This membership merges physical retail credibility, PR authority, and digital visibility, delivered by an expert team with proven U.S. market results.
Our most powerful brand growth package. Built for brands ready to lead in the U.S. market and own their visibility. The DOORS NYC Premium Membership includes everything from the Standard plan, plus expanded visibility, deeper PR engagement, and custom content production to build long-term brand equity in the competitive U.S. fashion market.
What’s Included:
- Enhanced PR Exposure: Extended access to our NYC-based PR showroom, personalized brand narrative pitching, and visibility in DOORS NYC press campaigns targeting top-tier media, stylists, and celebrity placements
- Homepage E-Commerce Spotlight: Your brand featured as a "Featured Designer" on the doors.nyc homepage, boosting discoverability with luxury shoppers and fashion media
- Strategic Brand Marketing: Dedicated solo newsletter promotions and enhanced coverage across DOORS NYC’s digital and social media platforms
- Professional Visual Content: Monthly production of premium street-style imagery and designer-focused video assets (reels), shot in SoHo, NYC.
This membership is built for growth-focused, globally-minded brands ready to scale reach, reputation, and retail performance in the U.S. market, driven by a full-service NYC-based retail, PR, and digital commerce team.
OTHER SERVICES
The most strategic and cost-effective way to activate your brand in the world’s fashion capitals. Running your own pop-up in New York or Paris can exceed $50,000+ when factoring in venue rental, staffing, PR, and marketing. DOORS NYC offers a smarter, turnkey alternative: a fully integrated retail platform that provides instant visibility, sales opportunities, and industry access without the overhead.
Our New York pop-ups run for one full month inside the DOORS NYC flagship store in prime SoHo, on the same street as Gucci and just steps from Chanel, Balmain, Tiffany, and Jacquemus. Participating brands are plugged into our curated mix, reaching over 3,000 high-intent visitors monthly, including stylists, editors, buyers, and luxury shoppers. Each pop-up includes full access to the DOORS infrastructure: professional sales and visual merchandising teams with luxury retail backgrounds (H.Lorenzo, Coach, Michael Kors), seamless product integration, on-site execution, and marketing support.
2026 New York Pop-Up Calendar:
February - NYFW Pop-Up
March - Baltic Designers
April - British Designers
May - Turkish Designers
June - Latin American Designers
July - Middle Eastern Designers
Designers ship their product. We manage the rest. While each pop-up is curated around a regional or cultural theme, we also welcome exceptional designers from outside these regions whose collections align with the seasonal aesthetic and retail direction. Every participant is carefully selected to ensure brand synergy and maximize visibility, credibility, and conversion.
PARIS POP-UP | PARIS FASHION WEEK ACTIVATION
Retail and press exposure during the most influential week in fashion. The DOORS Paris Pop-Up is a high-impact retail activation during Paris Fashion Week. Hosted at 97 Rue du Turenne in Le Marais, just steps from Dover Street Market, Isabel Marant, and Ami, this opportunity is built for independent brands ready to break into the European market with confidence.
Running March 5–9, 2026 (setup: March 3–4, pickup: March 9 & 10), this activation delivers visibility in one of fashion’s most exclusive districts. A curated brand mix is presented to press, stylists, and global buyers, with a special launch event on March 5 to drive awareness and attendance. Designers don’t need to be present, our Paris team manages everything: installation, merchandising, retail operations, and content production. This is the most efficient way to build visibility, generate sales,and expand reach during Paris Fashion Week.
Paris Fashion Week remains the most important global event for fashion wholesale, where the majority of seasonal orders are placed. The DOORS Wholesale showroom is located at 97 Rue du Turenne in Le Marais, Paris’s premier showroom district, surrounded by top multi-brand spaces, concept stores, and luxury boutiques.
Our showroom is led by a team with 15+ years of experience running high-performing Paris showrooms and holds active relationships with international buyers from luxury department stores, directional boutiques, and influential concept shops. We represent both emerging and established fashion, accessories, and jewelry brands, managing the full buyer engagement process, so you can stay focused on design and production. The Fall/Winter 2026 showroom runs March 5–8 (setup March 3–4, breakdown March 9), held in tandem with the DOORS Paris Pop-Up, creating a powerful B2B and B2C platform for maximum market visibility. Designers are not required to attend, though those in Paris are invited to join our March 5 networking event with press, stylists, and buyers.
DOORS handles every detail: showroom setup, targeted outreach, confirmed appointments, sales facilitation, and post-show follow-up.Our buyer network includes Dover Street Market, Net-a-Porter, Lane Crawford, Le Bon Marché, Harvey Nichols, The Webster, and many more. This is the most efficient way for independent brands to connect with top-tier global buyers and grow wholesale without the risk, cost, or complexity of managing your own showroom.
Street-style visuals that sell. Captured in SoHo, NYC. The DOORS NYC Photo Studio offers street-style content creation in New York City, built for brands that need high-impact visuals for social media, digital PR, and e-commerce. No lookbooks. Just real-world, editorial-style assets that drive engagement and sales.
Each shoot delivers professionally shot content on the streets of SoHo, tailored for Instagram, TikTok, press outreach, and online campaigns. From dynamic photos to short-form video, everything is produced by our creative team with a sharp focus on conversion.
Spots are limited. A minimum three-month commitment applies.
DESIGNERS' TESTIMONIALS
NICOLETTA
Great team and great exposur!! DOORS NYC marked our brand’s first time being presented in the New York market, and it was an exciting and positive experience. Pop-ups have always been a pleasure for us, and through DOORS we also gained valuable visibility with PR, magazines, and industry exposure. Overall, DOORS NYC helped us gain confidence in our international potential, refine our narrative, and better understand how to communicate our identity outside of Mexico. It was a meaningful experience that contributed to our growth and long-term vision as a brand.
ELSA NILAJ
Doors NYC—what an incredible team to work with. Discovering DOORS has truly been a treasure for my brand. Their support and access to the U.S. market have given my work remarkable visibility and recognition. The team is highly professional, supportive, and genuinely invested in helping designers grow.
I highly recommend DOORS to any brand looking for meaningful exposure and a trusted platform to partner with.
CITIZENS OF THE WORLD
I have enjoyed my time with DOORS thus far as a designer, I particularly liked working with Tiffany who has been constantly trying to showcase my pieces, the retail team is also amazing, they got to know me as a brand and have been speaking on behalf of the brand which is powerful for retail. And the opportunities that being the in store have thus far been provided have been wonderful, from events, to ability to use the space, networking and exposure. Overall, I think it has been an important part of my brand's growth journey.
JULIA ALLERT
We’ve been working with DOORS for several years, exploring different ways to collaborate, and it’s always such a pleasure to feel the support of a truly dedicated team. Every member is attentive, friendly, and genuinely invested in making the collaboration smooth and inspiring. The platform keeps improving, becoming better for both brands and customers. Working with DOORS feels like real partnership, and we deeply appreciate their care, professionalism, and constant drive to make things better every day.
VIKTORIA MARCHEV
I love the fresh, youthful vibe of DOORS SoHo — in just over 1.5 years, my brand was discovered by celebrities and influencers, all thanks to their fantastic team and high-energy events.
TANIA ORELLANA
Working with DOORS has been such a positive experience. They truly care about the designers they represent. They’ve always been open to feedback, super responsive, and thoughtful with how they handle my brand. They are a combination of professionalism and humanity. I feel supported, seen, and excited to keep growing with them.
METAMORPHOZA
Working with doors. brings real value—to my brand and to me as a designer. Seeing my work come to life through their amazing content, PR, events, and social media is incredibly exciting. Watching it breathe on the streets of New York feels like it’s found its natural habitat.
WOMENSWEAR
In cooperation with DOORS PR, Litkovska has received extensive feedback and support from stylists and influencers. DOORS PR has facilitated an average of approximately 6 stylist pulls and 7 social media placements per month. Meanwhile DOORS pop-up was also a success, attracting significant attention to LITKOVSKA and resulting in excellent sales and positive feedback from customers. This represents a fantastic opportunity to establish a strong presence in the US market.
UNISEX
DOORS curates some of the most creative fashion, beauty, art, and design around the world at the Soho store. Furthermore, DOORS is a platform for fashion industry education, cross-industry collaborations, and local community building. It is amazing for our brand, PRIVATE POLICY, to be part of the fun and unique experience at DOORS NYC.
SHOES
DOORS NYC provides us with the opportunity to showcase our shoes through a physical store in the US, while also gaining media and social media coverage through events, PR, and influencer marketing. Additionally, their e-commerce platform serves as another avenue to increase visibility and reach our clientele.
ACCESSORIES
My experience working with DOORS has been filled with joy and success. The team excels in every aspect, and I greatly enjoy collaborating with them. Since we began our partnership, my brand has garnered significant attention fromUS customers, the press, stylists, influencers, and celebrities. I eagerly anticipate what the future holds!
WOMENSWEAR
It has been such a great experience being a part of the DOORS NYC pop-up. I am grateful for the love and support from the team, who have made this an amazing experience.
UNISEX
DOORS team is always supporting designers and constantly seeking for new PR possibilities in the best possible way! If any troubles arise, DOORS team is always there for you! They offer high-quality products from a diverse range of talented artists and designers, providing amazing retail opportunities. With constantly evolving opportunities and events, it's never a dull moment!
WOMENSWEAR
DOORS NYC is a wonderful space for designers to enter a new market and find new clients. Thank you for supporting Ukrainian brands during this difficult time for us. The pop-up allowed us to successfully introduce our young Ukrainian brand to a broader audience. The team working at DOORS NYC is simply incredible!
WOMENSWEAR
The DOORS NYC e-commerce and PR reports have been incredibly useful. They provide a deeper understanding of which products are more appealing in the US market. This valuable information allows us to plan our next collections more effectively.
WOMENSWEAR
DOORS understands the value of each brand and the pros and cons of an emerging brand as they enter a new market. They have provided us with effective suggestions on how we should approach the US market. The pop-up was a great opportunity and a success for us to tap into the US market, with DOORS playing a crucial role in helping our brand connect and communicate with our target customers. DOORS team provided us with informative and helpful feedback. We are pleased with the pop-up's performance, and it has served as a good starting point for raising brand awareness in the US market.
UNISEX
My brand, Maskom, has collaborated with DOORS NYC for pop-ups, and it has been a great journey! These pop-ups have provided us with valuable opportunities for retail sales and much-needed exposure to customers from around the world.
WOMENSWEAR
I have collaborated with DOORS twice for presentations during NYFW for FW22 & SS23. My designs were showcased in their showroom, and as a result of presenting in their space, my brand was featured in press articles. The team demonstrated professionalism, organization, and provided an excellent venue for hosting my event!
UNISEX
Working with DOORS has been crucial for our brand. Their expertise and industry connections have broadened our market reach significantly. They're always ready to collaborate and provide detailed reports. Based in SoHo, New York, at a prime fashion location, they expose our brand to key influencers and industry players.
