LILI SELL is an independent, British, luxury outerwear brand specialising in transeasonal coats and accessories aiming to add colour to the everyday. Designed and handmade In House, both coats and silk scarves are handled and created with care. We believe that a coat should be used to reflect your unique personality, therefore to promote the idea that expression starts from within, our coats feature hand rendered lining designs which are printed onto an Eco Silk Twill composed of 100% recycled polyester.
"To create a successful garment, both creativity and wearability are essential."
How did you become interested in fashion design?
As I have always been interested in art and design. From a young age I have loved painting and any
form of artistic expression. However, I also love a challenge, therefore the process of fashion
design spoke loudly to me as it cohesively combines the notion of engineering and design.
What's your process for designing a new collection?
When designing a new collection I start at the stand. For me, the most interesting silhouettes and
contours are achieved by manipulating fabric in new ways around a mannequin. With visual
imagery and energy in mind related to my new concept, I begin to drape existing clothing or scrap
fabric in different ways to generate new silhouettes influenced by my inspiration at the time. From
here, I take to my sketchbook where I begin to manipulate the shapes created on the mannequin
and transform them into wearable garment designs.
What's the most important accessory in a wardrobe?
I believe the most essential accessory in a wardrobe is a Coat. A coat sets the tone for every outfit
and in my opinion speaks loudly about the personality of the wearer. You can transform any outfit
with a coat - dress it up, dress it down whatever it is, it creates a sense of interest and individuality.
How do you balance creativity with wearability in your designs?
To create a successful garment, both creativity and wearability are essential. I believe that if the garment is to stand out it has to excel in one form or another, for example: if the silhouette is
minimal it has to spark interest through texture or colour. On the other hand if the colour is muted,
the silhouette needs to be new and exciting.
How do you handle creative block?
Creative block is an essential part of the process. I use the time when in a creative block to
complete any mundane or repetitive tasks that help keep the process going yet allows the creative
side of my brain time to rest and begin to subconsciously evaluate new ideas.