A.N.OTHER

A.N.OTHER is a newly launched unisex fragrance line, conceived by Gilad Amozeg and Ariella Appelbaum based in Miami. The founders believe that the traditional approach by the leading perfume conglomerates to be stagnant and withering, and therefore set out to challenge the conventional wisdom of today’s fragrance industry by carefully crafting a luxury brand with a new story for today’s millennial. With meticulous precision and unwavering commitment, ANOTHER perfume has meticulously crafted a brand that defies the status quo. Their fragrances, embodying an entirely new story, invite you to indulge in a sensory experience that transcends tradition and encapsulates the spirit of today's dynamic era.

3 products

Filters

A.N.OTHER Ginger Tonic - FR/2018 $120.00

A.N.OTHER Perfume Woody | WD/2018 $120.00

A.N.OTHER Perfume Spicey - OR/2018 $120.00

LOOKBOOK

MEET THE DESIGNER

"Simplicity means truth. Simplicity also means authenticity."

Ariella Applebaum

MINI INTERVIEW

Tell us about your passion for perfume, how and when it started?
It didn’t start from a passion to perfume. It started with the article “Behind the spritz” when we discovered that only 2% of the price of perfume goes inside the bottle.

What are the inspirations for your creations?
We give our perfumers total creative control. Each fragrance is inspired by a different perfumer. We get dozens of submissions and curate the fragrance that we decide to “publish”.

“Because the only thing that matters is inside the bottle,” is a powerful sentence you wrote. Why simplicity, and putting all your energy into high-quality ingredients is essential for you.
There is just too much noise and fakeness out there. Simplicity means truth. Simplicity also means authenticity. Not lip service “authenticity”, real deep truth that can only come from an authentic place.

What cause is particularly important for you?
Exposing the truth. The only way for consumers to make educated decisions is by knowing the facts. Brands don’t want customers to know the truth, so they spin cover storied to conceal it.