FRESHY

MEET THE DESIGNER

"I believe that every piece should not only be aesthetically pleasing but also tell a story and resonate with the consumer. "

Scott Willman, Freshy

MINI INTERVIEW

What’s your design philosophy?
My design philosophy marries creativity with purpose. I believe that every piece should not only be aesthetically pleasing but also tell a story and resonate with the consumer. My approach often involves blending retro inspirations with modern elements, creating designs that are both nostalgic and contemporary.

How important is sustainability in your designs?
Sustainability is a cornerstone of my design ethos. I recognize the impact of the fashion industry on the environment and Freshy actively seeks to implement eco-friendly practices in all of our work. The Freshy brand emphasizes the use of sustainable materials and ethical production processes, aiming to create a positive impact while producing stylish, desirable products.

What’s your favorite thing about being a fashion designer?
The most rewarding aspect of being a fashion designer is the ability to evoke emotions and connections through my creations. I find joy in seeing how my designs can influence and inspire people, creating a sense of belonging and community within the sneaker culture. This emotional connection between design and wearer is a significant motivator for me.

How do you choose colors for your designs?
I approach color selection by drawing inspiration from both current trends and nostalgic palettes. It’s so important to create a cohesive look that resonates with our Freshy audience. I’ve been known to blend vibrant colors with classic shades, allowing finished designs that feel fresh yet familiar. The emotional impact of colors also plays a key role in my choices, aiming to evoke specific feelings and connections through every shoe I create.

What advice would you give to someone interested in fashion design?
I advise all aspiring designers to stay authentic and true to their vision. It’s always been my belief that developing a unique perspective is essential in a saturated market. I encourage newcomers to embrace their influences while also pushing boundaries, as innovation often stems from combining different ideas and experiences.