NU LONDON

NU LONDON is a genderless fashion brand redefining casual clothing to rival the status of formal attire, with a bold, minimalist aesthetic centered on "The Black Shape." Founded in 1992 by Hunkan Tellioglu and Nurcin Sebuk, NU LONDON's designs balance masculinity and sensuality, embracing individuality over societal norms and using color sparingly to challenge traditional boundaries.

NU LONDON’s collections are a medium of self-expression, rejecting fashion's role as a tool for discrimination or prestige, and celebrating authenticity, independence, and creativity. With simplicity as its hallmark, the brand’s pieces transform with the wearer, creating unique identities and attitudes. Tellioglu’s vision for a sustainable lifestyle and Sebuk’s rich design heritage, honed through roles with iconic houses like Armani and Valentino, drive NU LONDON’s ethos of storytelling and balanced reflection, blending joy and sorrow in an evolving narrative.

This designer’s collection is currently unavailable. Discover curated pieces from other independent brands at DOORS NYC.

LOOKBOOK

Designer NU LONDON, Lookbook - shot [10]

Designer NU LONDON, Lookbook - shot [11]

Designer NU LONDON, Lookbook - shot [12]

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MEET THE DESIGNER

Designer NU LONDON - mini interview and products

"NU is a genderless brand, that does not fit into cliché definitions, representing a balanced dose of masculinity and sensuality at the same time."

Hunkan Tellioglu, NU

MINI INTERVIEW

What cause is particularly important for you?
As Italian, the cause that is most important to me is to preserve the Italian craftsmanship and to guarantee the authentic Made in Italy. I also care about sustainability and recycle: I’m on the front line to support the protection of the environment and the social responsibility in order to help our planet. Starting from SS20 collection, the packaging is entirely sustainable and all the linings for the new black nappa models are made with leather cut outs from the collection, to give them a new lease of life. #zerowaste

What is your spirit animal?
Lion.

Heel or flat?
Heel, but comfy.

Beach or mountain?
Both.

What makes you smile the most?
My dog.

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NU LONDON