DOORS NYC ACADEMY
DOORS NYC Academy is the leading free educational platform for independent fashion, beauty, and lifestyle brands offering expert-led webinars, business tutorials, and practical insights from the fashion capitals of New York and Paris. As part of DOORS, an AI-powered e-commerce, digital marketing, serviced retail, and brand development platform, we equip emerging and established designers with the tools to grow and succeed across PR, wholesale, retail, and online. From entering the U.S. market to building visibility with press, influencers, and buyers, DOORS NYC Academy delivers actionable guidance from our global team and industry insiders.
Trusted by over 2,000 brands across five continents, we’re your go-to hub for fashion mentorship, PR representation, digital growth, and AI-driven strategy.
Subscribe to the DOORS NYC Academy newsletter for access to our latest webinars, articles, and tools for brand success. Serving fashion designers from more than 100 countries, DOORS NYC Academy offers practical business advice, in-depth learning, up-to-date market trends, and insights from industry leaders, professors, editors, and successful, well-established designers. Whether you're just starting out or seeking to take your brand to the next level, DOORS NYC Academy is the leading source of information and education for the fashion industry.
Stay up-to-date with the latest webinars and blog posts by subscribing to DOORS NYC Academy's newsletter today.
Welcome to DOORS NYC Academy, the ultimate free educational platform for emerging fashion designers. Based in the heart of the fashion world, New York City, DOORS NYC Academy provides complimentary access to a wide range of online resources, including webinars and tutorials, to help designers navigate the complex world of the fashion industry.
Stay up-to-date with the latest webinars and blog posts by subscribing to DOORS NYC Academy's newsletter today.
Launch Smarter: Why Independent Designers Choose New York
For more than two decades covering global fashion markets, one reality has remained consistent: New York is where ambition meets discipline. It is a city that reveres creativity but demands commercial clarity.
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The Return of the Press Day
In an era where artificial intelligence can generate campaign imagery and predictive algorithms can dictate content strategy, the most powerful tool in a publicist’s kit remains distinctly human: the in-person experience. Press Days, once viewed as traditional, even antiquated, are undergoing a quiet renaissance.
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Is AI Really the New Creative Director?
Fashion has always thrived on disruption - from Dior’s New Look to Demna’s dystopian Balenciaga. But its newest rival isn’t a visionary designer, a rebellious subculture, or a shifting movement. It’s artificial intelligence.
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HOW INDEPENDENT BRANDS WIN FASHION WEEK
You don’t need a million-dollar budget to be seen at fashion weeks in New York or Paris. But if you’re not creating your own moment, you risk irrelevance. With wholesale giants faltering and even legendary retailers in distress, standing still isn’t an option.
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Fashion Week Is Broken. Let’s Use It to Build: NYFW Activation That Actually Delivers
Over 230 shows happen at NYFW, but most are forgotten in days. At DOORS, we turn moments into momentum by linking runway, retail, e-commerce, and PR. NYFW drives $600M in impact, yet few brands make it last — we help you succeed.
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Sell It Like You Mean It: Turning Product Pages Into Money-Makers
Standing out in the increasingly saturated world of online retail isn’t just about offering a great product – it’s about how you present it. The product page has become the most important piece of real estate in e-commerce.
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From Followers to Fans: Building a True Brand Community Online
It’s never been easier to get visibility online, but it’s never been harder to hold it. Endless scrolling, declining organic reach, and an over-saturation of beautifully curated content have made it increasingly difficult for emerging brands to stand out.
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Popping Up with Purpose: Why Brands Bet on NYC
As consumers crave real connection in a digital world, fashion’s retail moments are now immersive, fleeting, and unforgettable. Forget the flagship—today’s most meaningful touchpoints are temporary, especially in New York City.
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Why is DEI important to PR and Marketing, and how can it benefit emerging fashion brands?
Marketing and advertising have long profited from stereotypes and exclusion. DEI now provides a framework for conscious, responsible, and ethical messaging—ensuring media representation is fair, accurate, and inclusive.
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