Fashion Week Is Broken. Let’s Use It to Build: NYFW Activation That Actually Delivers

1. Why Strategic Brands No Longer Just Show — They Scale

Over 230 shows take place during NYFW. Most are forgotten within 48 hours.

The smartest brands don’t just show up; they build.

At DOORS, we help you activate runway, retail, e-commerce, and PR into a strategic ecosystem that drives real growth.

Let’s turn hype into traction, and visibility into value.

NYFW generates over $600M in economic impact, attracting more than 100,000 press, buyers, and industry insiders to New York. Yet only a fraction of brands turns that energy into long-term success.

2. Runway Is Only the First Frame

Your Show Is the Opening Chapter, Not the Whole Story.

We design runway presentations that do more than impress they tell your story, resonate with buyers and press, and launch your brand into the U.S. market.

From venue and casting to production and post-show engagement, we manage everything, so you can focus on vision.

You get full-scale support. What you build is momentum.

The average NYFW show lasts 10 minutes. Your brand deserves more than 10 minutes of relevance.

3. Turn Runway Hype into Revenue

Where Virality Meets Conversion.

Buzz doesn’t drive business; infrastructure does.

We bridge your show to e-commerce through SEO, affiliate partnerships, shoppable content, and U.S.-focused paid campaigns. We don’t just launch collections. We grow sales.

70% of Gen Z discover fashion through social media but only converts on brands with integrated commerce.

4. Get Featured Where It Moves the Market

You Don’t Pitch the Press; You Shape the Narrative.

With over a decade of deep industry ties, our PR team knows how to place your brand in the right hands, and make it stick.

Vogue, WWD, Forbes, Harper’s Bazaar. We also deliver stylist pulls, showroom placements, and influencer seeding to ensure your story travels far beyond the runway.

90% of NYFW editorial value is driven by less than 10% of shows. Our job is to get you into that 10%.

5. Your Retail Experience, Reimagined for SoHo

Visibility Is Good. Foot Traffic Buying Power Is Better.

Our flagship in SoHo, surrounded by Gucci, Balenciaga, and Ganni, is where NYFW buzz becomes real-world engagement.

During Fashion Week, your brand is part of a high-conversion experience: shopping, media, community, and content creation all in one.

Pop-ups that sell. Environments that convert.

SoHo rents an average of $600/sq ft, yet our location brings in 3,000+ monthly visitors, and purchases over $14,000 per client.

6. The Full Funnel Strategy Fashion Week Was Missing

Awareness → Desire → Conversion → Loyalty

Most NYFW activations end when the lights go down. Ours continue, through PR momentum, e-commerce scaling, press follow-up, and buyer engagement. This is how brands grow, not just glow.

Your brand doesn’t need more exposure. It needs infrastructure to turn exposure into market share.

7. Now Booking: NYFW Strategic Activations

Limited Access for High-Impact Brands

For this upcoming season, we’re curating a small group of brands ready to build with intention: 

- Runway Shows
- Presentations & PR Events
- Pop-Ups

talent@doors.nyc
This Fashion Week, don’t just show. Scale.