What's your design philosophy?
Doria 1905 builds its design philosophy on an in-depth study of the product, not only from an aesthetic perspective but also through a meticulous focus on materials, always remaining faithful to the Maison’s DNA. The guiding principle of its collections lies in the balanced synthesis between tradition and innovation: a continuous dialogue between the heritage preserved in the archives and the value of authentic artisanal techniques on one side, and the observation of contemporary trends and the adoption of cutting-edge production methods on the other. The result is an ever-evolving project in which the hat transcends its function as a simple accessory to become a precious object embodying passion, savoir-faire, dedication, culture, and research. Each Doria 1905 creation expresses a distinctive identity: a bridge between past and future, conceived for those who appreciate the value of time, craftsmanship, and timeless beauty.
What's your process for designing a new collection?
The creative process behind each Doria 1905 collection begins with an in-depth analysis of the historical context, the brand’s heritage, and previous archive references, alongside a careful observation of the contemporary market landscape. From there, the research evolves into the selection of materials, the study of shapes, and the refinement of stylistic codes, with the objective of crafting a coherent and meaningful narrative. Each collection is conceived as a new chapter in an ongoing story—one that remains true to the Maison’s identity while embracing the spirit of its time.
How important is sustainability in your designs?
Sustainability holds a central role in the vision of Doria 1905. For the Maison, true sustainability begins long before the choice of materials: it is rooted in the working method, in the responsible use of time, and in a production approach that values durability, craftsmanship, and thoughtful resource management. By embracing a model based on quality over quantity, Doria 1905 is committed to creating long-lasting products that respect both people and the environment, in harmony with the brand’s heritage and future vision.
How do you handle the business side of fashion design?
At Doria 1905, the creative vision and the business dimension proceed in parallel from the very beginning. Once a concept is defined, the Maison carefully aligns stylistic research with market dynamics, combining contemporary trends, brand identity, and future demand forecasts. This balanced approach ensures collections that are both commercially relevant and creatively distinctive, capable of meeting the expectations of today’s clientele while anticipating those of tomorrow.
How do you see the future of fashion?
In the future of fashion, we see uniqueness, a gradual departure from mass-produced products towards a gradual return to a more unique style, the fruit of each customer's personal exploration. A kind of true private luxury.
