ESTRAFALARIO

LOOKBOOK

DISCOVER PR SAMPLES

MEET THE DESIGNER

"Every collection begins with something deeply personal – a life experience, a memory, or a cultural symbol. "

Valery Zevallos, ESTRAFALARIO

MINI INTERVIEW

How did you become interested in fashion design?
I first discovered fashion through upcycling – transforming my mother’s and aunts’ clothes into unique pieces. At 21, I invested my savings from my first job to buy fabrics and organized my first showroom in Arequipa, which showed me the power of starting from zero. Later, learning about the environmental damage of fashion and the violence faced by women in my country, I felt the responsibility to give back the privileges I had. That’s why Estrafalario was born – to regenerate materials and empower women in vulnerable contexts.

What's your design philosophy?
I believe fashion should regenerate what has been discarded – textiles, traditions, and human potential. For me, clothing is wearable art with meaning, each piece carrying identity, resilience, and empowerment. Beyond designing garments, I seek to create ecosystems that generate positive impact in the supply chain. My philosophy is that beauty should always come with purpose and transformation.

What's your process for designing a new collection?
Every collection begins with something deeply personal – a life experience, a memory, or a cultural symbol. I translate these emotions into sketches and then co-create with artisans and incarcerated women, bringing ancestral techniques like embroidery and crochet into contemporary designs. It’s a collaborative and healing process where we all learn from each other. In the end, the garments embody both artistry and social transformation.

How important is sustainability in your designs?
Sustainability is at the heart of everything I do. We upcycle premium deadstock textiles, apply zero-waste methods, and integrate tree planting into our model. But for me, sustainability is also social: it means empowering women through training and dignified jobs. Every garment must respect the planet and contribute to human dignity.

How do you see the future of fashion?
The future of fashion must move beyond trends and consumption toward regeneration. I envision brands taking full responsibility for their creations, even after the sale, and designing truly circular systems. It’s also about genuine inclusion—recognizing the human stories behind every garment. I believe fashion will increasingly become a symbol of identity, purpose, and second chances..

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