Designer OO-TO Shop | Brand Sale at DOORS NYC
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OO-TO

OO-TO is rooted in Nepalese textile heritage and shaped by a global New York perspective, redefining contemporary cashmere through the lens of quiet innovation. Founded by a designer raised within a family textile business in Nepal and educated at Ithaca College (US) and Central Saint Martins (UK), the brand merges technical fluency with refined design sensibility. 

All pieces are produced in small batches in Kathmandu, Nepal, in close collaboration with skilled local artisans. Specializing in fine-gauge cashmere and lightweight blends, OO-TO challenges the notion of cashmere as a predictable staple. Instead, it proposes fluid, seasonless silhouettes defined by proportion, breathability, and understated sensuality. The palette  drawn from stone, sand, muted florals, and dusk skies  reinforces its modern, refined aesthetic. 

With retail prices ranging from $50 to $1,500, OO-TO positions itself within the contemporary luxury knitwear market. The brand has been featured inForbes,The Daily Front Row, andBritish Vogue, and is recognized as an emerging voice in modern cashmere  elevating heritage craftsmanship into expressive, enduring essentials. 

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MEET THE DESIGNER
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"I draw inspiration from architecture, interiors, and contemporary art more than fashion itself."

OO-TO
MINI INTERVIEW

How did you become interested in fashion design?
I grew up around textile production through my family business in Nepal, so materials and craftsmanship were part of my everyday life. From an early age, I learned how fabric is made and how quality is defined. Fashion became my way of translating that technical world into something emotional and visual – using material to express modern femininity and form.

What’s your design philosophy?
My work is rooted in quiet luxury, but with a desire to change the narrative of cashmere. Cashmere doesn’t have to be a basic or predictable staple. It can be expressive, elevated, and chic. I design with restraint, focusing on silhouette, proportion, and material rather than trends, creating pieces that feel modern, refined, and lasting.

Who are your design influences?
I draw inspiration from architecture, interiors, and contemporary art more than fashion itself. I look at how light moves across space, how furniture holds proportion, and how texture creates emotion. These references guide the way I approach form and color in clothing.

What’s your process for designing a new collection?
Every collection begins with material development. I test yarns, weights, and blends before designing silhouettes. Once the fabric feels right, I build forms around movement and ease. The collection develops slowly, with attention to how pieces layer and how they transition between seasons.

What’s your favorite material to work with?
Cashmere and lightweight cashmere blends, especially those that feel breathable and unexpected.