How did you become interested in fashion design?
Growing up in a family deeply rooted in the arts, I discovered my passion for fashion design at the age of 12. It was my father’s and uncles’ artistic influence that helped me recognize the creativity within me and inspired my journey into design.
What's your design philosophy?
My design philosophy centers on blending tradition with innovation—honoring cultural heritage through modern, elegant silhouettes. I draw from traditional crafts and my artistic roots to create contemporary designs with meticulous attention to detail, precision tailoring, and a strong focus on fabric texture and construction. My work reflects a deep respect for craftsmanship, transforming heritage into timeless, wearable art.
What's your process for designing a new collection?
My process of designing a new collection begins with research, inspiration, and exploration, leading to creation. When inspiration strikes, I first delve into exploring the idea—looking at how it can be interpreted in a unique way while staying true to my brand’s aesthetic.
What's your favorite material to work with?
For me, everything around us holds beauty—it's all about how we perceive it and use it to create something meaningful. I’m naturally drawn to elegant materials like sheers and sateens, which bring softness, light, and a refined finish to my designs.
How do you choose colors for your designs?
I like to use monochrome in my designs because the cuts and textures I work with are often intricate, and a single color allows those details to stand out. That said, I believe every color is beautiful when used thoughtfully.
What's your favorite color to work with?
I love black—it’s elegant, chic, and perfectly aligns with my brand’s aesthetic. My designs truly come to life in black, highlighting their structure and sophistication.
What's your least favorite color to work with?
As mentioned earlier, every color is beautiful when used thoughtfully. However, I don’t enjoy working with multiple colors at once, and I’m not drawn to prints. I prefer monochrome, as it allows me to focus on form, texture, and construction—core elements of my design aesthetic.
How important is sustainability in your designs?
For me, sustainability goes far beyond avoiding plastic—it's about returning to our roots and preserving our crafts and culture. A truly sustainable garment is one that’s made with care and loved for years. I believe sustainability isn’t just the designer’s responsibility; it also lies with the customer—in how they value, maintain, and extend the life of each piece.
