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GREENEST is a fashion brand that promotes responsible and refined fashion while aiming to make sustainable fashion more widely accessible. They prioritize sustainability throughout their entire process, from sourcing raw materials to production and shipping. The brands' collections are a fusion of expert craftsmanship, attention to detail, and classic and elegant silhouettes, all designed to enhance the natural beauty of every person. GREENEST pieces are meant to be cherished for years and passed down through generations. While prioritizing sustainability, the founder of the brand Haeun Choi, a Korean who studied at the Fashion Institute of Technology in New York, handpicks unique fabrics each season for their collections. GREENEST's commitment to sustainability is at the heart of everything they do.
"Sustainability is a top priority for GREENEST in every stage of the process, as evidenced by the strong emphasis on sustainability in the design of all our collections, including the materials used and overall design."
What's your favorite fashion city?
Seoul - a city brimming with fashionable individuals.
How important is sustainability in your designs?
Sustainability is a top priority for GREENEST in every stage of the process, as evidenced by the strong emphasis on sustainability in the design of all our collections, including the materials used and overall design.
What's the biggest trend you see in fashion right now?
Creating designs that are both timeless and sustainable.
What's your favorite type of collaboration?
Working together with other sustainable brands worldwide or brands that share our vision and direction.
How do you stay inspired?
Since I was young, I have been constantly searching for new things to stay inspired. Reading many magazines and articles and traveling to different countries have been my go-to methods for gaining new experiences and learning new things. Of all these sources, I consider traveling to be the most significant in finding inspiration. Exploring new places, experiencing and learning from them, has always provided me with the motivation to live life to the fullest.