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JANEPAIK SEOUL

Founded in 2014, JANEPAIK SEOUL creates elegant handbags inspired by the nostalgic glamour of hinged purses throughout the 1920s and 1930s, owing to their structured clasp frames in polished gold and silver-tone metal.
The founder works with the most skilled artisans in her native South Korea, whose expertise has been honed over 40 years, to create classic clutch and shoulder bags cut from the finest leathers - including grained, snake and crocodile-effect. The label’s timeless pieces make discerning day-to-night choices, simply attach the detachable cross-body straps and chains to go hands-free.
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Men/ Women/ Unisex
Men/ women/ unisex
Janepaik seoul
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"I tend to pursue beauty that is faithful to the basics. Rather than adding much, I like the harmony and balance when I omit unnecessary things."

JANE PAIK
MINI INTERVIEW

What cause is particularly important for you?
Truth and integrity are important to me. I try to be sincere in both personal relationships and work. I believe that anything that is not sincere is meaningless.  

Where do you find the inspiration for the elegant JanePaik& designs?
I get inspired by elegance in a person or an item. There is a basic elegance in Korean sensibility which can be found in Korean cultural heritage. Also, I am inspired by the characters of heroines in classic novels or movies, music and art works.

When and how did it all begin?
I enjoyed seeing beautiful things such as art and ballet since I was young. Especially, I still remember the awe I felt when I watched The Royal Ballet's Swan Lake with my mother when I was nine years old. Even as an adult, I love art and design which lead me to major in visual art in college.

What does fashion mean to you?
Fashion is one’s culture, and fashion is my culture.

What is your favorite time of the day?
I like the calmness of the morning when I wake up and make a coffee, organize my daily routine, and read a book. Also, by dawn, around 10pm to 2am, is the time when I can focus on myself. I often use this time to do what I like such as watching a movie.