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CLARA SON

CLARA SON is a meticulously crafted menswear brand that draws inspiration from profound life experiences. Its collections embody a timeless essence that combines captivating stories with enduring style. With a strong focus on deep emotions, these collections vividly portray the transformative journey through life’s challenges, turning them into captivating narratives that go beyond fashion.

Operating as a continuous aesthetic experience, the brand’s offerings surpass seasonal limitations, seamlessly blending unconventional elements with a balanced blend of classic influences. Embracing constant evolution, CLARA SON stays true to its core principles: the artful articulation of potent narratives through unwavering visual authenticity. 

Men/ women/ unisex
Clothing
Designers
Size (US)
Colors
Filters
Men/ women/ unisex
Men/ women/ unisex
Clothing
Clothing
Size (US)
Size (US)
Colors
Colors
12 products
Filters
LOOKBOOK
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MEET THE DESIGNER
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"I design with the belief that clothing should be an open canvas for self-expression, unrestricted by convention."

Clara Son
MINI INTERVIEW

What’s your design philosophy?
My design philosophy is rooted in post-genderism, pushing the boundaries of traditional fashion to create pieces that feel both meaningful and transformative. I design with the belief that clothing should be an open canvas for self-expression, unrestricted by convention.

What do you think are the most important skills for a fashion designer?
Patience and trust—patience to refine ideas through endless iterations and trust in your own vision, even when the path is uncertain.

What’s your process for designing a new collection?
It begins with self-discovery—abstract emotions turn into deep research, which sparks new ways of interpreting ideas. From there, concepts evolve into shapes and materials through trial and error until they form a cohesive collection. The process is equal parts intuition and experimentation.

What’s your favorite fashion city?
New York! The energy, diversity, and creative freedom here are unmatched.

What's the most challenging aspect of being a fashion designer?
Balancing creativity and business. As a designer, you have to trust your vision while navigating the financial realities of running a brand. For small fashion businesses, it’s a constant push and pull between artistic integrity and sustainability. Staying passionate and resilient is key.