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GURANDA

GURANDA is a womenswear brand founded in Ukraine in 2018. GURANDA offers occasion-wear clothing for a socially active lifestyle. Each season the brand carefully curates a selection of party-ready garments that celebrate femininity and power of self-expression.

Behind the design of the label is Elena Guranda. She started creating designs at the age of eight, inspired by the ambitious leading women she grew up with. The designer believes that fashion is the most powerful art in the world. Guranda’s works are very detailed and sophisticated. She is not afraid of trying new techniques and daring silhouettes. In 2022, GURANDA label debuted with its first ready-to-wear SS23 fashion show during Brussels Fashion Week. #supportUkraine
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"Old French movies. They are the main source of inspiration for me."

ELENA GURANDA
MINI INTERVIEW

What sparked your interest in fashion?
I was dreaming about becoming a fashion designer since I was 7. Thanks to my grandmother who instilled a love for the sewing machine. I spent a good part of my childhood in the library surrounded with fashion magazines.

Who or what are your inspirations for creating your GURANDA designs?
Old French movies. They are the main source of inspiration for me.

Who is your style icon and why?
I adore Zendaya and her looks. 

Describe yourself in a hashtag.
#lovewhatIcreate

What is the superpower you would like to have?
I would like to have a superpower - read thoughts of other people.