Designer GURANDA Shop | Brand Sale at DOORS NYC
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GURANDA

GURANDA is a womenswear label founded in Ukraine in 2018 by designer Elena Guranda, known for its refined approach to modern occasion dressing. Rooted in a vision of confident femininity, GURANDA clothing combines sculptural silhouettes with a sense of ease, offering pieces that feel both elevated and wearable. At the core of the brand are signature GURANDA dresses - designed to move seamlessly between cocktail events, formal occasions, and contemporary social settings. Each design reflects a balance of structure and fluidity, where clean lines meet expressive details, creating garments that highlight individuality without excess. 

GURANDA wear is created for women with a dynamic, socially engaged lifestyle - those who seek sophistication without compromising comfort. From understated evening looks to statement-making pieces, the collections explore modern glamour through a lens of precision craftsmanship and thoughtful design. 

Available at DOORS NYC, GURANDA clothing represents a new generation of independent luxury, where each piece embodies confidence, elegance, and a distinct point of view shaped by Elena Guranda’s creative direction. 

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"Old French movies. They are the main source of inspiration for me."

ELENA GURANDA
MINI INTERVIEW

What sparked your interest in fashion?
I was dreaming about becoming a fashion designer since I was 7. Thanks to my grandmother who instilled a love for the sewing machine. I spent a good part of my childhood in the library surrounded with fashion magazines.

Who or what are your inspirations for creating your GURANDA designs?
Old French movies. They are the main source of inspiration for me.

Who is your style icon and why?
I adore Zendaya and her looks. 

Describe yourself in a hashtag.
#lovewhatIcreate

What is the superpower you would like to have?
I would like to have a superpower - read thoughts of other people.