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Since its launch in 2011, WOS has established itself as a favorite IT-girls’ brand. With celebrities from Tokyo to New York wearing it in their day-to-day life as well as at red carpet events, WOS is one of the most well-known and attention-catching Russian brands. Playful yet strong design and premium quality is what makes WOS pieces recognizable. The main person behind WOS is Andrey Artyomov who founded Moscow-based brand and is currently its Creative Director. Born and raised in Ufa, Russia, Andrey studied costume design there. Andrey’s favorite things in his past – from soviet upbringing to glamourous Moscow nightlife in early 2000s – are now loudly represented in his work to this day. Every season WOS brings out its iconic pieces such as slip dresses, trench coats, sequins items and classic t-shirts in new interpretations as well as a lot of other pieces inspired by social references, pop culture, art, nature and many more. Today WOS works with more than 200 finest retail partners worldwide.
"It is more Soviet modernism aesthetic inspires me, but not the USSR as it is as many people think."
Tell us about your journey from fashion editor and stylist to fashion designer.
I studied fashion design in university and then scored an internship at L’Officiel Russia, eventually becoming an editor at the magazine. In the following nine years I worked as a stylist with then debutante models Sasha Pivovarova and Sasha Luss, took important part in launching Russian editions of Tatler and Dazed Issue Zero.
Why it was important for you to use the Soviet influence as an inspiration?
It is more Soviet modernism aesthetic inspires me, but not the USSR as it is as many people think.
What is your favorite time of the day?
Every hour of it.
Window or aisle seat?
What is the superpower you would like to have?
What is the biggest learning experience you have had?
That everything depends on good people surrounding you.
Introvert or extrovert?
Introvert pretending to be extravert.