After 12 years spent rising up Moscow's fashion editorial world – from being an intern at L'Officiel Russia to becoming its' fashion director, and then helping to launch Russian Tatler and Russian Dazed & Confused– Andrey Artyomov launched the fashion brand Walk of Shame in 2011. Childhood memories from Soviet Union, modern Russian and international art are carefully threaded in his collections. In 2019 Artyomov was named among 500 most influential people in fashion industry by Business of Fashion and renamed the brand to WOS.