The [vi:wai] ]brand was founded by ValeriiaYamshchykova. She was born in Ukraine but built her life career in the USA. After years of working as a TV host on Ukrainian TV, Valeriia successfully became a fashion stylist and content creator in New York City. After gathering experience within the fashion industry, she developed a sense of aesthetics, fashion forecasting, and consumers' needs. Since childhood, Valeria stood out for her style and dreamed of creating her fashion line, supporting her values and beliefs. The unfortunate situation of the worldwide pandemic pushed her to follow her dreams and launch the brand. Valeria defines her clothes as a transcription of her personality and intravenous world.