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he beginnings of the SOFIE.STOREE brand date back to 2016, when the brand's founder, who was pregnant at the time, sought out clothes that were practical, comfortable, yet fashionable. Faced with a lack of such clothing on the market, and then the birth of her daughter, she decided to begin knitting. Soon after the brand expanded.
Since 2017, when Sophia was born, the founder and her team have been hatching a plan to create a brand, develop a particular aesthetic, and seek out high-quality yarn and accessories. By 2021, they had already launched large-scale collections that were dispersed not only throughout Ukraine, but the entire world. #supportUkraine
"I love working on creating new capsule collections. This is a very painstaking and hard work, from the choice of style, knitting, yarn, accessories to the first sample."
When did you first realize you wanted to pursue a career as a designer?
I think that I’ve known that all my life, I remember myself in childhood when I used to buy Glamour and Vogue magazines and cut out the most beautiful bows, which, by the way, I still have saved in a box. It was always interesting to read about fashion and learn the latest news. I'm a shopaholic too.
Who is your style icon and why?
I aim for a restrained style. Therefore, I love to watch collections that suit the liking and style of my brand – Max Mara and Loro Piana are worth mentioning, but I also never miss what brands like Chanel and Dior have to offer. This is a timeless classic, I love it.
Describe yourself in a hashtag.
Unequivocally #sofie.storee, everything is invested here. My life. My child. The brand is my second child. I’d like to add #sofiefashion #friendssofiestoree #voguewithsofiestoree
What is your favorite time of the day?
Morning. It is the time when our team gets together and works on the ideas of creating something new for our brand.
What is your dream country to visit?
In fact, I have visited a lot of countries, which I am very glad about. USA is the biggest unfulfilled dream. I hope that very soon I will be able to come to New York for the winter holidays – that is my dream.