LINDA FARROW

Can you describe your creative process when it comes to finding inspiration for your designs?
Linda Farrow holds a special place in my heart, not just as my mother, but as a wellspring of energy and artistic influence for our brand. To initiate the creative journey, we harness her essence, setting it within a specific time and place. This approach allows us to imbibe the elements of that era and location through Linda's unique perspective. From there, the ideas begin to flow organically.

Do you have any muses who inspire your designs?
Certainly, Linda herself serves as our ultimate muse. However, I also draw inspiration from the vibrant energies of other remarkable, confident women, such as Kate Moss, Rihanna, and Dua Lipa, among others. It's their combination of boundless confidence, elegance, style, and distinct personalities that fuel my creativity.

Is there a particular time of day when you find yourself designing, or does inspiration strike at its own pace?
Design knows no bounds of time. The creative process is ongoing, with the mind constantly at work, exploring the why and how of each thought, which inevitably gives rise to new ideas.

Could you describe the signature sunglass shape associated with Linda Farrow?
Our sunglasses are steeped in the DNA of London's 1970s fashion scene. As a result, oversized frames have become somewhat of our signature. However, it's important to note that we are a fashion brand, and as fashion trends evolve, so does our sunglass design.

What's a standout moment in the history of Linda Farrow since its relaunch in 2003?
The journey of Linda Farrow since its relaunch in 2003 has been filled with countless memorable moments. We've been blessed with numerous instances of joy and inspiration. One that particularly stands out for me is when we celebrated the 50th anniversary of Linda Farrow in early 2020. To mark this occasion, we partnered with the remarkable Smart Works charity in the UK. In a campaign inspired by my pioneering mother, we featured 50 inspirational women from diverse industries, including art, music, film, publishing, food, fashion, and the corporate world. It was a deeply authentic moment for our brand, and it was an honor to have my mother wearing a pair of our glasses in the campaign.

Can you share an iconic moment involving celebrities and sunglasses that you find most memorable?
In our perspective, an iconic moment was Lady Gaga's appearance in her 'Paparazzi' music video during the peak of her career. Our sunglasses took center stage in that video. Shortly thereafter, when Beyoncé donned the same pair of sunglasses alongside Lady Gaga in the 'Telephone' video, it was a significant moment for us.