How did you become interested in fashion design?My interest in fashion design began as a child, when I would spend hours admiring models in fashion magazines and trying to create my own outfits. Over the years, I realized that fashion is not just about clothes, but about expressing personality and creativity. I started exploring different styles and studying trends, which led me to delve deeper into this field. In addition, I had the opportunity to collaborate with talented designers and participate in creative workshops, which strengthened my desire to make a positive impact in the industry through my creations.
What's your process for designing a new collection?
- Inspiration: Every collection starts with a source of inspiration. This can come from current trends, art, culture, nature or personal experiences. We like to explore different themes and let ourselves be influenced by everything that surrounds us.
- Market research: We analyze fashion trends, customer preferences and feedback from our community. This way, we ensure that our customers’ needs and desires are what guide our creations.
- Collection concept: After gathering the necessary inspiration and information, we develop a clear concept for the collection. This includes establishing the color palette, materials and silhouettes that will be included.
- Design: Our designers create sketches and prototypes, experimenting with shapes, textures and details. This is the stage where the vision becomes tangible.
- Material selection: Once the design is finalized, we choose the right materials, focusing on quality and sustainability. We want our clothes to be not only beautiful, but also durable.
- Prototyping and Fitting: We create prototypes of the pieces and test them for both aesthetics and comfort. This is a crucial stage, where we make the necessary adjustments to ensure that each item meets our standards.
- Production: Once we are happy with the prototypes, we start production. We collaborate with trusted suppliers and factories to ensure that each piece is made with care and respect for work ethics.
- Launch: Finally, the collection is ready for launch. We are excited to share it with our customers through creative marketing campaigns and special events.
How do you choose colors for your designs?Choosing colors for our designs at Sotropa is a creative and thoughtful process. We draw inspiration from current fashion trends, the natural world, and contemporary culture. Each season, we analyze color palettes that are popular in the industry, but we also want to bring a touch of originality through unique combinations. We also focus on the emotions that colors convey. Whether it's warm shades that evoke comfort and intimacy, or cool tones that suggest elegance and refinement, we choose colors that resonate with the personality and style of the modern woman. In addition, we test the colors together with our designs to ensure that they complement each other and create visual harmony. We want each piece to be not only beautiful, but also to inspire confidence and authenticity in the wearer. Thus, our color selection process is a blend of inspiration, trends, and the desire to offer our customers clothes that reflect their unique personality.
What's your favorite type of clothing to design?
Our favorite type of clothing to create are suits that combine elegance with comfort. We focus on modern lines and cuts that highlight the feminine silhouette, using high-quality fabrics that ensure comfortable wear all day long. We also draw inspiration from current trends, but always maintain an emphasis on timelessness, so that our suits can be worn with confidence on various occasions.
How do you see the future of fashion?
The future of fashion is undoubtedly fascinating and full of opportunities. I believe we will increasingly move towards sustainability, and consumers will seek out brands that adopt ethical and eco-friendly practices. Customization will also play a crucial role; customers will want to express their individuality through unique pieces tailored to their personal style. Technology will continue to transform the way we interact with fashion, from more immersive online shopping experiences to the use of artificial intelligence to predict consumer trends and preferences. In this context, Sotropa is committed to staying at the forefront of these changes, offering not only quality products, but also an experience that reflects the values and desires of modern women. In conclusion, the future of fashion is one of diversity, innovation and responsibility, and we are excited to be part of this transformation.
