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Inspired by the beauty and serene grace of the Calla Lily flower, CALLA THE LABEL was founded in 2017 in a charismatic little town called Bandung in Indonesia, a home to CALLA THE LABEL’s Founder, Yeri Afriyani.
CALLA THE LABEL derives from a very personal vision of having bold, contrasting, vibrant colors to create cheerful, and playful clothes. This is why CALLA THE LABEL’s collection is designed to be daring and unapologetic. It is meant to stand out in the sea of earthy tones, grayscale, and pastel colors.
"Inspiration can come from anywhere, the mood board is there all over the place: on the street, at home, during holidays (especially during my coffee time)."
What do you love about being a fashion designer?
I love & feel blessed when my designs are worn by our customers.
Where do you look for creative inspiration?
Inspiration can come from anywhere, the mood board is there all over the place: on the street, at home, during holidays (especially during my coffee time).
How would you describe CALLA THE LABEL’s aesthetics?
It’s quirky, playful, colorful and happy.
Who is your style icon and why?
Carrie Bradshaw!! She can pull off whatever she’s wearing with confidence.
Describe yourself in a hashtag.