RE/MARKA is the first Russian sustainable brand that has managed to balance aesthetic,
quality and multifunctional design. Launched in the peak of COVID-19 pandemic the concept of the brand reflects the society's
sentiments of a conscious effort to move away from the excessive consumerism lasting for
the last 2 decades.
"When creating RE/MARKA garments it was important to rethink the idea of recycling and up-
cycling in a way that would provide both aesthetic clothing design and sustainable
manufacturing practice. "
What do you want to achieve through fashion? Yuliya: To create more beauty around. The more aesthetic the environment, the happier the person. Kseniya: To demonstrate a responsible approach, expressing it in clothes, but can be anything else too, in every day and in every decision taken.
When did you know you wanted to be a designer? Kseniya: When, at the age of 10, I cut my mother's skirt and sewed a vest for myself.
How would you describe your creative process? Yuliya: Making dreams come true. When your fantasy takes a shape. Kseniya: Like magic of creating something new.
Who is your style icon and why? Yuliya: My mom. Kseniya: I have no style icons.
Describe yourself in a hashtag. Yuliya: #dontbeafraidtodo
When are you the most inspired? Yuliya: When traveling and discovering new things. Kseniya: When I experience emotions from changes around and inside.
What song can you listen to on repeat? Yuliya: Strange Love and Broken by Depeche Mode. Kseniya: Probably Me by Gregory Porter.