BMB FASHION

BMB FASHION is an Armenia-based label that brings a fresh perspective to minimalism – blending sculptural shapes, rich textures, and thoughtful details. Founded by designer Margarit Babadzhanyan, who trained in both fashion and fine arts, the brand reflects a balance of technical skill and creative instinct.

Produced in small artisanal batches in Yerevan, each BMB piece is hand-finished and intentionally built for creative individuals who value subtle statement and individuality. From sharply tailored coats to architectural separates, the label’s aesthetic is bold yet refined – anchored in timeless minimalism, experimental form, and elevated craftsmanship.

With a retail range between $350 and $1600, BMB is stocked locally and online, and has been featured at Yerevan Fashion Week, NovaModa, and other emerging platforms spotlighting directional design.

Minimalist, distinctive, and energetic, BMB FASHION offers a modern wardrobe for those who live – and dress – with intent.

This designer’s collection is currently unavailable. Discover curated pieces from other independent brands at DOORS NYC.

LOOKBOOK

Designer BMB FASHION, Lookbook - shot [3]

Designer BMB FASHION, Lookbook - shot [4]

Designer BMB FASHION, Lookbook - shot [5]

Designer BMB FASHION, Lookbook - shot [6]

Designer BMB FASHION, Lookbook - shot [7]

Designer BMB FASHION, Lookbook - shot [8]

Designer BMB FASHION, Lookbook - shot [9]

Designer BMB FASHION, Lookbook - shot [10]

Designer BMB FASHION, Lookbook - shot [11]

Designer BMB FASHION, Lookbook - shot [12]

MEET THE DESIGNER

Designer BMB FASHION - mini interview and products

"Creativity, a strong sense of fabric and form, the ability to combine aesthetics with wearability, technical sewing skills, and attention to detail."

Margarit Babadzhanyan, BMB FASHION

MINI INTERVIEW

How did you become interested in fashion design?
Since childhood, I loved sewing and altering clothes. I remember reworking my mother’s garments—not always successfully, but always with great passion for creating something with my own hands. That’s when I discovered my love for clothing and the desire to experiment with form and textures.

What’s your favorite thing about being a fashion designer?
I enjoy creating pieces that live in someone’s wardrobe for more than one season—pieces that reflect individuality, allow freedom of self-expression, and remain functional and versatile.

What’s your design philosophy?
I create wardrobe essentials with a touch of individuality. It can be a classic corset with an unusual shape or a unique accent. For me, the balance between versatility, wearability, and uniqueness is crucial—timeless pieces that last for years.

What do you think are the most important skills for a fashion designer?
Creativity, a strong sense of fabric and form, the ability to combine aesthetics with wearability, technical sewing skills, and attention to detail.

What’s your process for designing a new collection?
I start with a concept, then select fabrics, silhouettes, and key accents. I create prototypes, testing each design for versatility and wearability, ensuring every detail is both functional and unique.

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BMB FASHION