Studio VVGG is a Brooklyn based creative studio making beautiful items to have, hold, wear and share. Everything is one-of-a-kind, completely handmade, and designed by us in our little shop in North Brooklyn.

Everything we make is either one-of-one or very small batch. Everything is handmade, one bead/drop/paint stroke at a time. All hardware used is hypoallergenic and nickel-free. Our founder, Elaina Bell, has a nickel allergy and so hypoallergenic metals are extremely important to both her and the brand. All our materials (that we don't make ourselves) are ethically sourced from independent artisans all over the globe - from Peru to South Korea, and everywhere in between!

Studio VVGG was started in pursuit of a happier life. “I've struggled my entire life with happiness - and the seemingly infinite lack thereof - but I've always been able to derive peace and joy through artistic creation” - Elaina Bell, our Founder & CEO. We hope our pieces will make you as happy as they've made us. That said, it’s very important that you treat your VVGG piece kindly: limit bangs, drops, and falls; store in a cool, dry place when not in use.

Our founder and CEO, Elaina Bell, has worked for brands such as Vogue and GQ, and for celebrity stylists such as Karla Welch. She gained invaluable experience from these opportunities, as well as the many others she’s been lucky enough to have through being part of the New York fashion scene.

VVGG (pronounced ‘vee-vee-gee-gee’) is an acronym for Elaina’s much beloved rescue cat, Vivienne Georgina, who makes her laugh every day.

VVGG SHOP