SNAKE1NTHE3Y3 is ajewelry and eyewear brand founded in 2020, the experimental crafted work based in London. All of SNAKE1NTHE3Y3 ‘s pieces are handcrafted by artisans across the capital. Each stage of the process is meticulous and thoughtful, from the use of sustainable sterling silver and gemstones.
As a brand, the focus is the idea of deconstruction and reorganization to reshape the appearance, the result of this is imitable, gender - fluid , and thought-provoking contemporary luxury. This charter isepitomized through exploring technique of stone cutting and using thejewelry techniques to demonstrate eyewear design.
"The concept of the brands’ designs explores the shapes of jewellery and eyewear through the lens of deconstruction philosophy and deconstruction fashion. "
Tell us about the meaning behind your brands' name?
The name of the brand based on the name of a semi-legendary Viking warrior, he was born with a mark in his eye, described as the image of the Ouroboros. The symbol of the Ouroboros also reflect the meaning of eternity, which is the metaphor of the brands’ name. For designer and the brand, we want to create each piece of work that can be long-lasting and classic.
As your brands' focus is the idea of reconstruction and reorganization, why reshaping the appearance is important to you?
The concept of the brands’ designs explores the shapes of jewellery and eyewear through the lens of deconstruction philosophy and deconstruction fashion. the reason why reshaping the appearance important is that most of the designs was inspired by classical form of jewellery. Reshaping the appearance is to deconstruct the classic style of products and made the conflict from the appearance and technics, as each piece of art works crafted by hand and can’t be imitate, however, the appearance has been simplified to barely know the complexity of technics.
What is the best compliment you have ever received?
To get the bronze award of Fashion Jewellery Design selection from the most recognized jewellery competition, the Goldsmith and Crafted Design Council Award, in Uk.
What song can you listen to on repeat?
Comme Des Garçon
How would you describe your artistic style?
Minimal , Gender-fluid, Imitable