
NEW DESIGNERS AT DOORS NYC
New In
New names. New perspectives. Discover the latest independent designers joining DOORS NYC.
FREE shipping and returns to USA, canada, eu and uk. Contact: customercare@doors.nyc for other regions
FREE shipping and returns to USA, canada, eu and uk. Contact: customercare@doors.nyc for other regions
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NEW DESIGNERS AT DOORS NYC
New names. New perspectives. Discover the latest independent designers joining DOORS NYC.
![Designer TOGA PULLA, Lookbook - shot [2]](http://doors.nyc/cdn/shop/files/29_a3670b7e-f1d7-44e2-a6a0-9de8983fac3e.jpg?v=1744919583&width=2400)
Featured designer
Founded in 1997 by Tokyo-based designer Yasuko Furuta, TOGA Pulla has long been a cult favorite among fashion insiders. A graduate of Paris’s prestigious ESMOD, Furuta fuses Japanese sensibilities with Western influences, creating shoes that challenge convention through bold contrasts and intricate detailing. Named after the ancient Roman toga garment, the TOGA brand reflects Furuta’s fascination with fashion history and technical construction.

Featured designer
DISCORD YOHJI YAMAMOTO translates the legendary Japanese designer’s instantly recognizable aesthetic into a distinctive collection of bags and accessories. Defined by Yohji Yamamoto’s signature dark palette, architectural forms, and unconventional proportions, the line brings a refined yet rebellious sensibility to everyday accessories. Each piece reflects the precision and intricacy of Japanese craftsmanship, balancing sculptural design with considered functionality and understated elegance. Sophisticated materials and meticulous construction further reinforce the collection’s quiet sense of luxury, while unexpected details challenge traditional notions of form. The result is an accessories line that embodies Yohji Yamamoto’s enduring design philosophy: a compelling interplay of Japanese refinement, subtle sophistication, and an uncompromising avant-garde spirit.

Featured designer
Parsons alumni Haoran Li and Siying Qu founded PRIVATE POLICY, a genderless streetwear label that uses its runway narratives to raise awareness of social and human rights issues and ignite meaningful conversations through clothes and self-expression. The 2019 "Private Policy Designer" finalists of the prestigious CFDA/Vogue Fashion fund rework classic styles with an experimental edge, informed by the bustling energy of downtown New York and the spirited attitude of youth culture. Stand out from the crowd in the designer’s signature harness tops with daring cutouts, slogan T-shirts and strap-embellished hoodies and track pants.

Featured designer
FARAH SEIF is an Egyptian womenswear label founded in 2019 by Alexandria-based designer Farah Seif, known for architectural tailoring and a confident approach to modern femininity. Raised in a family of architects, Seif developed an early appreciation for structure, geometry, and proportion before studying Haute Couture Fashion Design at the Paris American Academy and launching her namesake brand at 24.
Drawing inspiration from the commanding silhouettes of 1980s power dressing, Farah Seif explores the tension between strength and femininity through precise tailoring, clean lines, sculptural proportions, and considered detailing. Blazers, sharply constructed separates, fluid dresses, denim, and coordinated sets form a wardrobe that feels polished without becoming conventional.

The Soho Destination
425 W Broadway, New York, NY 10012
Mon–Sat 11am–7pm
Sun 12–6pm
Tel: +1 (929) 629-5267
Discover the best of independent fashion and contemporary art at DOORS NYC, a concept store and PR showroom in the heart of SoHo, New York. Explore a curated selection from 100+ independent designers, cult labels, emerging talent, and up-and-coming artists from New York and around the world. Shop globally recognized names including Juun.J, Yohji Yamamoto, Jacquemus Eyewear, and Toga, alongside next-generation designers such as Rui Built and Private Policy.
From statement fashion and accessories to emerging art, discover rare finds, runway pieces, and one-of-a-kind fashion you won’t see everywhere else.