A Humming Way is a high-end fashion brand that focuses on innovative fashion design using Khaadi and other Indian vegan textiles. The brand's main objective is to showcase the unique textures of the fabrics through their designs and they take pride in incorporating the textile's own surface texture into the garment's decoration. By blending traditional Indian textiles with modern everyday and occasion wear silhouettes, A Humming Way brings a fresh perspective to age-old fabrics. The majority of their fabrics are sourced from three villages in Ahmedabad and Rajasthan, which are known for their skilled hand-weaving techniques passed down through generations. All of the brand's creations are crafted in-house at their Mumbai-based atelier.
MEET THE DESIGNER
"I am concerned about sustainability and circularity from the perspective of saving the environment. I try to use a few sustainable fabrics and I really want to do big in that particular line. (Fibre2Fashion)