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An AI-powered e-commerce, retail, and PR platform helping independent fashion, beauty & lifestyle brands scale globally.
SELL WITH USBIARA is a Ukrainian brand founded in 2016 by designer and CEO Yuliia Tykhonenko. Originally launched as ColorFullStudio, the brand has since rebranded to BIARA - a name inspired by the image of a bird, symbolizing freedom, lightness, and individuality. Now based in Los Angeles, BIARA continues to proudly produce all of its garments in Ukraine, supporting local craftsmanship and preserving its cultural roots.
BIARA specializes in refined casual and eveningwear designed for women who value comfort without sacrificing elegance. Each piece is crafted using high-quality natural materials, combining modern silhouettes with timeless femininity.
Yuliia’s vision blends minimalism with sensuality, strength with sensitivity. Her collections reflect a modern take on femininity - one that embraces authenticity, movement, and effortless sophistication. With inspiration drawn from vivid life experiences and travel, Biara creates clothing that feels as free and beautiful as the women who wear it.

"BIARA specializes in refined casual and eveningwear designed for women who value comfort without sacrificing elegance."