28NATELIER

Founded in Abu Dhabi by designer Natalie Muqattash, 28NATELIER was born from a desire to offer contemporary womenswear that feels both daring and deliberately crafted. Each piece is designed and produced under one roof, allowing the team to prioritise ethical labour, local sourcing, and minimal waste. Capsule drops keep quantities small and quality uncompromised, combining architectural silhouettes with romantic fabrics to celebrate individual expression. By embracing slow fashion principles and storytelling through clothes, 28NATELIER delivers not just a garment, but a personalized expression of style.

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MEET THE DESIGNER

"Not every piece is meant to speak to everyone."

Natalie Muqattash, 28NATALIER

MINI INTERVIEW

What's your design philosophy?

I design for those who want to express their individuality, mixing structure with softness, familiarity with the unexpected.

What do you think are the most important skills for a fashion designer?

A strong point of view, attention to detail, and the ability to problem-solve creatively.

How do you handle criticism of your designs?

I take what’s useful and let the rest go. Not every piece is meant to speak to everyone.

How important is sustainability in your designs?

It’s fundamental. We produce everything in-house, source locally where possible, recycle our fabric waste, and release limited runs to avoid overproduction.

What's the biggest trend you see in fashion right now?

Personalisation and slow fashion. People are moving away from mass production and leaning towards clothing with meaning.

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28NATELIER