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      Home / MW COSMETICS

      MW COSMETICS

      MW COSMETICS was founded by Armenian-American artist Margo Warzhapetian as the culmination of over a decade in beauty, fashion, and editorial work. What began in Sherman Oaks, California with hands-on artistry in music videos, campaigns, and celebrity shoots evolved into a refined, personal vision of clean, performance-driven beauty. In 2022, Margo launched MW COSMETICS, a brand rooted in individuality, design, and self-empowerment.

      MW COSMETICS offers paraben-free, vegan, and cruelty-free formulas in elevated, design-forward packaging. Every product is crafted to enhance natural beauty and unlock self-expression, from soft, minimal finishes to full-impact editorial looks. This is beauty without compromise: ethical, effective, and effortlessly chic.

      Blending California cool with modern sophistication, MW COSMETICS delivers luxury with purpose. Each product reflects Margo’s belief that makeup is more than appearance—it’s power, identity, and art.

      MW COSMETICS: More than makeup, it’s a lifestyle.

      LOOKBOOK
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      MEET THE DESIGNER
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      "MW stays ahead by blending insights from global fashion, art, and culture, transforming trends into timeless luxury."

      Margo Warzhapetian, MW COSMETICS
      MINI INTERVIEW

      How do you stay up-to-date with fashion trends?

      MW stays ahead by blending insights from global fashion, art, and culture, transforming trends into timeless luxury.

      How do you choose colors for your designs?

      Every color is chosen with intention, inspired by haute couture, skin tones, and the refined aesthetic of Parisian beauty.

      What's your favorite color to work with?

      We love working with nude-rose hues because they embody softness, sophistication, and universal beauty. A classic red is always a favorite as it speaks confidence, passion, and timeless glamour.

      How do you see the future of fashion?

      We see fashion evolving toward sustainability, individuality, and timeless elegance.

      What's next for you in your fashion design career?

      Expanding Maison MW into a full luxury beauty destination where elegance meets experience, creating a world where beauty, artistry, and luxury come together, the next chapter is just beginning.