CITIZENS OF THE WORLD is a fashion brand founded by medical doctor-turned-designer Sarah, offering modern, modest clothing for women with diverse lifestyles. Launched in 2024, the brand blends style and practicality across resortwear, athleisure, and evening pieces. Inspired by real women and urban living, each design empowers confidence, celebrates individuality, and fills the gap for inclusive, fashion-forward wardrobes.
"I draw inspiration from many aspects of my environment—sometimes it’s people, magazines, the colors of nature, or the shapes of everyday objects. "
What's your favorite season to design for?
I love Spring/Summer—it’s my favorite season for fashion. I’m drawn to vibrant colors and the variety of textures you can play with during the warmer months. I also enjoy the challenge of making clothes stand out through design rather than heavy styling. Unlike fall, which often relies on layers and accessories, Spring/Summer pieces have to make their statement on their own—and that’s what makes it so exciting.
How do you balance creativity with wearability in your designs?
I’m a very practical person, so for me, creativity is expressed through colors, fabrics, and cuts—not overly complex designs. I gravitate toward pieces that are wearable and thoughtfully made, rather than those that feel overly designed or artsy. I believe great style lies in simplicity with a twist.
How do you stay inspired?
I draw inspiration from many aspects of my environment—sometimes it’s people, magazines, the colors of nature, or the shapes of everyday objects. To stay inspired, I often turn to fashion magazines, both current and vintage, as well as books and window shopping at thrift stores.
When I have the time, I love to travel and explore new places. Being in a new environment—especially surrounded by unique architecture and colors—always sparks my creativity and puts me in the mood to sketch.
What's the most challenging aspect of being a fashion designer?
One of the biggest challenges is deciding what to produce, especially as a new designer. I have a million designs sketched out, but I can only bring a few to life. Choosing which ones to move forward with—balancing creativity, practicality, and production limitations—is always a tough but important part of the process.
How do you handle criticism of your designs?
I always remind myself that not everything has to be for everyone. I take a deep breath and let it roll off my shoulders. Feedback is valuable, but sometimes people criticize just to criticize—and that can be tough to deal with. So I take it with a grain of salt and keep moving forward.
