Designer HURRICANE B | Brand Sale at DOORS NYC
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HURRICANE B

HURRICANE B, established in 2018, is a visionary brand that blends the timeless elegance of Italian sartorial tradition with a forward-thinking, avant-garde approach. Proudly made in Italy, each piece is handcrafted with meticulous attention to detail, embodying the highest standards of quality.

HURRICANE B redefines luxury fashion by fusing classical craftsmanship with contemporary design, all while offering abold nod to futurism. The brand celebrates the beauty of the human form, combining sophisticated aesthetics with innovative materials and techniques. HURRICANE B is more than fashion— it's an artistic expression of body and mind.

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MEET THE DESIGNER
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"Every piece I create is a statement of exclusivity, blending tradition and innovation through meticulous research into materials and cutting-edge artisanal techniques."

Hurricane B
MINI INTERVIEW

What’s your design philosophy?
My design philosophy is rooted in the excellence of Italian craftsmanship and the pursuit of a futuristic aesthetic. Every piece I create is a statement of exclusivity, blending tradition and innovation through meticulous research into materials and cutting-edge artisanal techniques. Made in Italy is more than just a label—it’s a legacy of superior craftsmanship, where every stitch, fabric, and finish tells a story of dedication and precision. At the same time, I push boundaries by integrating futuristic elements, exploring new textures, and experimenting with avant-garde silhouettes. This balance between heritage and innovation allows me to craft unique garments that not only stand out but also redefine contemporary fashion.

What do you think are the most important skills for a fashion designer?
One of the most important skills for a fashion designer is having a clear vision—being fully aware of what you are creating and how you want to communicate it. In my case, this means staying true to my artistic direction and ensuring that every piece aligns with my creative identity. Patience is another key element, as developing a collection takes time, precision, and constant refinement. But above all, the true driving force behind success in fashion is love and passion for the craft. Without these, no technique or trend can truly bring a design to life.

What's the most important thing you've learned about fashion design?
One of the most important things I’ve learned about fashion design is dedication. Every day, I seek new sources of inspiration and creative stimulation from the world around me. Even in moments of doubt or when inspiration feels distant, I’ve learned to find beauty in the smallest details. My work is rooted in a personal and introspective search for what beauty truly means to me, rather than simply following trends. This commitment to authenticity and continuous exploration is what shapes my designs and keeps my creative vision alive.

How important is collaboration in fashion design?
Collaboration is essential in fashion design, as it takes a team of skilled professionals to bring a brand to life. The fashion industry thrives on the exchange of ideas, craftsmanship, and expertise, making teamwork a key element for those who aspire to grow and succeed. I come from Sicily, where respect is deeply rooted in our culture. For me, mutual respect is the foundation of a healthy and lasting working relationship. Building strong connections and valuing each collaborator’s contribution is what truly elevates a creative vision.

How do you see the future of fashion?
My perspective doesn’t allow me to be negative about the future! We’re already seeing the first impacts of AI in fashion and retail, and this is just the beginning. The future will be even more digitalized than we can imagine, which is why my team and I are actively preparing for this shift by developing new digital collections. Embracing innovation is essential, and I believe that technology will open new creative possibilities while redefining the way we experience fashion.