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An AI-powered e-commerce, retail, and PR platform helping independent fashion, beauty & lifestyle brands scale globally.
SELL WITH USNYXERA is a Milan-designed, Beirut-rooted fashion label reshaping contemporary luxury through emotionally resonant minimalism. Founded on the philosophy of “Defining your own era,” the brand blends architectural silhouettes with graphic clarity – creating garments that claim space with quiet confidence. Its debut capsule, In My Era, introduced stark monochrome T-shirts – In My Peaceful Era, In My Happy Era, In My Own Era – crafted for daily expression with intent and elegance.
Conceived in Italy and energized by Lebanon’s cultural pulse, NYXERA designs with precision, edge, and purpose. Collections reflect a balance of sophistication and individuality, distilled into timeless essentials that transition seamlessly from day to night. Signature to the brand are its clean lines, typographic statements, and emotionally charged narratives. Produced with meticulous attention to detail and a focus on enduring wearability, NYXERA is for those confidently owning their identity – one era-defining piece at a time.
What's your design philosophy?
My philosophy is to blend simplicity, quality, and self-expression in every design.
What's the biggest trend you see in fashion right now?
Minimalism with a twist – timeless pieces updated with bold, modern details – is leading
the way.
How do you balance creativity with wearability in your designs?
I balance creativity and wearability by crafting pieces that are thoughtfully detailed,
versatile, and effortlessly wearable.
How do you stay inspired?
I stay inspired by exploring new ideas and experiences that spark individuality in design.
What's next for you in your fashion design career?
I’m focused on expanding NYXERA’s collections and bring our distinct vision to a global stage.