Designer SHABELLA NYC Shop | Brand Sale at DOORS NYC
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SHABELLA NYC

Shabella NYC is a contemporary jewelry brand rooted in bold elegance and cultural storytelling. Designed in New York and crafted in Korea using recycled 18k gold-plated sterling silver, each piece blends sculptural beauty with everyday versatility. The brand has been featured in campaigns by La Mer, worn on Netflix’s Selling Sunset, and highlighted in publications like ELLE Magazine and Vogue Korea. Shabella is for the modern muse — independent, intentional, and globally inspired. From statement hoops to delicate layering staples, Shabella invites women to wear their stories — one timeless, conversation-starting piece at a time.

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MEET THE DESIGNER
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"I design with the modern muse in mind: strong, sensual, and multidimensional."

Patrisha Pak, SHABELLA NYC
MINI INTERVIEW

How did you become interested in fashion design?

Fashion was always part of my world. I come from a family deeply involved in the accessories and jewelry industry, so I grew up surrounded by stones, sketches, and storytelling through adornment. Design became a natural form of expression. Later, I refined that instinct at Parsons in New York, where I studied Strategic Design Management — blending creativity with strategic thinking.

What’s your design philosophy?

Refined simplicity. I believe true luxury lies in intentionality — every curve, clasp, and detail should have meaning. I design with the modern muse in mind: strong, sensual, and multidimensional.

Who are your design influences?

Architect Zaha Hadid, for her sculptural language and fearless vision. Alexander McQueen, for his emotional storytelling. And the women in my life — from my mother’s elegance to the boldness of my friends — all of whom shape my perspective on beauty and power.

How do you balance creativity with wearability in your designs?

That’s the soul of my work. I want each piece to feel like a statement — but one that you’d reach for every day. Comfort, versatility, and emotional connection all guide my choices.

How do you stay inspired?

Through movement — both physical and emotional. Traveling, changing cities, diving into music, architecture, conversations. I find beauty in contrasts and in the little things most people overlook.