How did you become interested in Jewelry design?
I never actually imagined designing jewelry until I couldn’t fi nd pieces that refl ected what I loved—fi ne craftsmanship, timeless design, and meaning. My love for fashion and jewelry began in childhood; my mother and I shared a passion for always looking and feeling our best. It was our form of expression—our quiet luxury.
When I created Viviana Halil, it wasn’t to follow the diamond narrative—it was to free myself from it. Being diamond-free isn’t about budget; it’s about intention. It’s a smarter, more conscious way to approach luxury—where brilliance comes from choice, not tradition.
What's your favorite thing about being a Jewelry designer?
My favorite thing about being a designer is the freedom to create whatever I can imagine. There’s something powerful about taking an idea that exists only in your mind and turning it into something tangible—a piece that tells a story, carries emotion, and makes a woman feel something and everything all in one moment.
For me, design is pure creation—it’s limitless. It’s the art of translating imagination into reality, beauty into form. That’s the magic I live for, everyday.
How do you handle the business side of fashion design?
The business side of jewelry design can be challenging for me because it pulls me out of my creative fl ow. I understand its importance, but it’s not where I feel most alive. I try to set specifi c time aside to handle that part, so it doesn’t take away from my inspiration or design process.
Eventually, I’d love to delegate more of it to someone I trust so that I can stay fully immersed in what I do best: creating, dreaming, and bringing my ideas to life.
How do you handle criticism of your designs?
I’ve learned to see criticism as part of the creative process. Not everyone will understand my vision and that’s okay. Art, design, and innovation naturally challenge people’s perspectives.
In the beginning, it affected me deeply because my work is personal. But over time, I realized that feedback often says more about someone’s taste than my talent. Now, I
take what’s constructive, let go of what’s not, and stay focused on creating from intuition and authenticity. That’s where my best work comes from.
What's the most important accessory in a wardrobe?
For me, jewelry is the most important accessory in a wardrobe. It has the power to transform everything, it can shift the mood of an outfi t, elevate the simplest look, and tie it all together with intention.
Once an outfi t is chosen, my next thought is always, “Now, what pieces will I decorate myself with, what will complete my look?” Jewelry completes the story it’s the fi nishing touch that turns style into self-expression.
