“Breaking the rules” is Moldovan designer Julia Allert's slogan. Led by personality, the European brand breaks the rules with its designs via geometric shapes, laconic color palettes, and expressive graphics. Crafted using premium fabrics from well-known European manufacturers, the brand’s curated capsule of blouses, trousers, dresses, jackets, and coats sits alongside accessories – from bags to belts. The effect is a collection of calm confidence, inner balance, independence, and modern femininity.
"Fashion is the best way of my self-expression, my way of showing what I feel and how I see the world around me, instead of words I better show my dreams, my willings, my passion, my world."
Tell us about your passion for fashion, how and when it started? Fashion is the best way of my self-expression, my way of showing what I feel and how I see the world around me, instead of words I better show my dreams, my willings, my passion, my world.
What is your brand rebellious about? My brand rebellions ( #breakingtherules ) is to break the frames of self-restraint, independent from where you are, who you are, you can be yourself, you can dream of more, enjoy what you really need, be happy of things that are only yours!
Give us an example of finding your fashion inspiration. The main inspiration for me are people on the streets I don’t know, people I know and real life, I got used to listen and see what others don’t pay attention at, the beauty is all around. I just transform it into my collections.
Describe yourself in a hashtag Elevated clothing construction and fabric quality
Describe yourself in a hashtag. #modernfashionoutsideoldfashioninside
What is your favorite time of the day? Late evening-time when the routine of the working process is done and you can be yourself, think by yourown, create by yourown, make plans and listen to yourself.
When are you the most inspired? While travelling (unfortunately I didn’t do it as much as I used to because of Covid) and also by meeting new creative people- it fills my mind with lots of ideas.
Coffee or tea? Coffee-there is no chance for me to be alive during the day without my morning coffee (although, without my 3 coffees a day)
What makes you smile the most? Sincerity (a rare moment when we can allow ourselves show real emotions in adult life being limited by social frames)
What are your social media addictions? Mostly to do what you feel and show who you are instead of following the each minute changing trends.