What inspired you to create fashion brand that is following a Circular Business Model?
First of all, I wanted to become a fashion designer with the purpose of making the world a bit better, integrating social projects inside my work and working towards sustainability in the fashion branch. I have an artsy relationship with fashion; it inspires me, I’m inspired by the style of others or diverse cultures (mostly from my own cultural background), - fashion is a tool of expression and making visual statements.
And making sustainable fashion also means making integrative fashion, that is wearable for all bodies in every season. It also means for me to follow my own circular business model, to complete the whole story. Every piece of the collection contains some recycled materials, either from the textile industry, rests from the past production, from prototypes or old stock, or from restore, textile recycling centers, etc. Concluding, if I make fashion it has to be useful.
How do you integrate social processes in your work?
Sometimes, I integrate social projects inside my work, for example in the making process of the Turtlehorn collections or by giving workshops as a docent, that have a social –integrative and sometimes educational background. For some collections or the reproduction of some items, I collaborate with local artisans supporting their small businesses, or I work with sewers from the big slum (3mil viviendas) from my home-city Seville in Spain. They learn to sew and work out their abilities for a good purpose.
How do you find balance between artistic and sustainable?
You can be both, artistic and working sustainable, if the research in the right materials and the implementation is well thought through.
What cause is particularly important for you?
To reduce our consumption and make better choices in buying and making it last.
Describe yourself in a hashtag
What is your spirit animal?
A turtle. You’re clever, everyone expects you to be slow, but you aren’t, you can hide and feel safe, hard and strong.