NU LONDON

NU LONDON is a genderless fashion brand redefining casual clothing to rival the status of formal attire, with a bold, minimalist aesthetic centered on "The Black Shape." Founded in 1992 by Hunkan Tellioglu and Nurcin Sebuk, NU LONDON's designs balance masculinity and sensuality, embracing individuality over societal norms and using color sparingly to challenge traditional boundaries.

NU LONDON’s collections are a medium of self-expression, rejecting fashion's role as a tool for discrimination or prestige, and celebrating authenticity, independence, and creativity. With simplicity as its hallmark, the brand’s pieces transform with the wearer, creating unique identities and attitudes. Tellioglu’s vision for a sustainable lifestyle and Sebuk’s rich design heritage, honed through roles with iconic houses like Armani and Valentino, drive NU LONDON’s ethos of storytelling and balanced reflection, blending joy and sorrow in an evolving narrative.