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DOORS NYC ACADEMY

THE TIMELESS POWER OF GLOSSY:
Why Traditional Media Still Matters?

By MADARA KOZLOVA PR ASSISTANT, DOORS NYC

11 July 2024

Print is Still Alive

In a world dominated by digital platforms and social media influencers, glossy magazines might seem outdated. However, print magazines remain essential for fashion brands, offering a significant impact on the industry. These tangible publications provide an immersive experience that complements digital media, enhancing brand visibility and reaching discerning audiences in ways that pixels on a screen often cannot. The tactile nature of print also offers a sensory experience that can deeply resonate with readers, leaving a lasting impression.

Prestige and Exclusivity

Print media exudes a prestige and exclusivity that digital platforms often lack. Traditional publications predominantly feature well-known brands, and being featured among them adds significant prestige for independent designers. The readership of these magazines is discerning, with readers intentionally purchasing these publications, demonstrating a genuine interest in premium and luxury fashion. For independent brands, being featured in glossy magazines is crucial for enhancing prestige, reaching a high-quality target audience, and solidifying their market position. This exclusivity can open doors to high-profile events and collaborations that further elevate the brand’s status.

Credibility and Trust

Print magazines have been shaping fashion since the 19th century. Iconic names like Harper’s Bazaar, established in 1867, and Vogue, launched in 1892, have global recognition and a legacy of trust. While thousands of digital-only platforms and blogs offer exciting content, their recognition and credibility often fall short compared to these venerable print institutions. Established print magazines confer a level of credibility and trust to brands that newer digital platforms cannot yet match. This trust is built over decades of consistent quality, expert journalism, and a deep understanding of fashion trends and history. Readers rely on these publications for curated and authoritative insights, making their endorsements particularly valuable.

Complementary to Digital Strategies

Print exposure complements digital marketing, creating a cohesive brand strategy. Leveraging both platforms allows brands to reach consumers through multiple touchpoints, amplifying their message and building a strong, recognizable identity. A well-placed feature in a glossy magazine can drive traffic to a brand’s digital presence, while social media and online campaigns can support and enhance the impact of print exposure. Together, these mediums create a synergistic effect, maximizing brand reach and engagement. This integrated approach ensures that brands stay top-of-mind for consumers across various channels.

DOORS PR: Delivering Print Excellence

At DOORS PR, we propel independent brands into the US market and secure both print and digital press placements. Our expertise lies in understanding the unique needs of emerging designers and positioning them for success in a competitive industry. By partnering with us, you can expertly raise your brand’s visibility and impact through the timeless appeal of glossy print and the dynamic reach of digital platforms. Our strategic approach ensures that your brand is seen by the right people, at the right time, in the right way. With a proven track record of successful campaigns, DOORS PR is your gateway to achieving unparalleled brand recognition and growth.

Reach out to DOORS PR and discover how we can help you achieve unparalleled visibility and prestige. Contact us: designers@doors.nyc

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