APÉRO: French evening ritual that combines drinks, food and friends at a bistro terrace or at home. La Femme APÉRO is feminine, sophisticated, bold, sensual and something of a free spirit. A Parisienne at heart. When designing her wardrobe, we strive for the perfect balance between the timeless modernity of French chic - along with its understated sensuality, and the fun and freedom of NYC. We offer a curated wardrobe of versatile styles that transcend trends - pieces for every occasions. Created with sustainability and ethics in mind. Our clothes are produced in a woman-owned factory in Istanbul, Turkey with recycled fabrics.
"I’ve always liked drawing and it turns out the only thing I know how to draw are clothes! "
Mini Interview with Léa Enderlin & Sarah Lequimener
How would you describe a muse of La Femme Apéro? Sarah: Confident, mixed with a bit of silliness and daring.
Léa: Happy, confident, natural, a touch of sophistication, and someone who doesn’t/t take themselves too seriously.
When did your passion for fashion begin? Sarah: It began very young, I was always creative and wanted to create fun looks, I use to do little fashion shows with my friends at home and LOVE IT, I wanted it to become my work and it did!
Léa: I’ve always liked drawing and it turns out the only thing I know how to draw are clothes! That and reading my mom’s Elle magazines every week as a kid.
What is your favorite time of the day? Sarah: L’Apéro at Sunset . It is Perfect anytime of the year.
Léa: The morning. It seems like anything is possible and I have all the time in the world.
Heel or flat? Sarah: Flat since I turned my ankle and never came back from it- But I rocked high heels for all of my 20s.
Léa: Heels. I can’t wear them as high as I used too, but I’m still trying!
What is the biggest learning experience you have had? Sarah: Starting this business, I had push myself to do things I was not confident about or uncomfortable with. It made me grow so much. Also learned that freaking out in a stressful situation doesn’t help. I am still working at it, but facing situations with calm is my goal.
Léa: Definitely this business, it helped me exercise many useful life skills. I learned how to communicate better, how to network, how to handle failure, how to trust myself.
When are you the most inspired? Sarah: At night especially if I take a walk or am seating without distraction.
Léa: When I’m alone in my apartment, when I cook or on the subway.