Doors Academy

For more than two decades covering global fashion markets, one reality hasremained consistent: New York is where ambition meets discipline. It is a city that reveres creativity but demands commercial clarity.

In an era where artificial intelligence can generate campaign imagery and predictive algorithms can dictate content strategy, the most powerful tool in a publicist’s kit remains distinctly human: the in-person experience. Press Days, once viewed as traditional, even antiquated, are undergoing a quiet renaissance.

Fashion has always thrived on disruption - from Dior’s New Look to Demna’s dystopian Balenciaga. But its newest rival isn’t a visionary designer, a rebellious subculture, or a shifting movement. It’s artificial intelligence.

You don’t need a million-dollar budget to be seen at fashion weeks in New York or Paris. But if you’re not creating your own moment, you risk irrelevance. With wholesale giants faltering and even legendary retailers in distress, standing still isn’t an option.  

Over 230 shows happen at NYFW, but most are forgotten in days. At DOORS, we turn moments into momentum by linking runway, retail, e-commerce, and PR. NYFW drives $600M in impact, yet few brands make it last — we help you succeed.

Standing out in the increasingly saturated world of online retailisn’tjust about offeringa great product –it’s about how you present it. The product page has become the most important piece of real estate in e-commerce.

It’s never been easier to get visibility online, but it’s never been harder to hold it. Endless scrolling, declining organic reach, and an over-saturation of beautifully curated content have made it increasingly difficult for emerging brands to stand out. 

As consumers crave real connection in a digital world, fashion’s retail moments are now immersive, fleeting, and unforgettable. Forget the flagship—today’s most meaningful touchpoints are temporary, especially in New York City.

Marketing and advertising have long profited from stereotypes and exclusion. DEI now provides a framework for conscious, responsible, and ethical messaging—ensuring media representation is fair, accurate, and inclusive.