Doors Academy

Unlocking US Success for International Fashion Brands

July 22, 2024 7 min read

This guide provides international fashion brands with essential strategies to break into the US market, covering comprehensive market research, unique brand positioning, effective marketing campaigns, robust online presence, and strategic local partnerships to ensure long-term success and growth.

THE TIMELESS POWER OF GLOSSY: Why Traditional Media Still Matters?

July 11, 2024 9 min read

In a world dominated by digital platforms and social media influencers, glossy magazines might seem outdated. However, print magazinesremain essential for fashion brands, offering a significant impact on the industry.  

Why Networking is Fashion's Best Accessory

June 17, 2024 6 min read

In the fashion world, connections are everything! Discover why a strong network is the secret to success. From diverse ideas to amazing collaborations, mentorship, and support—find out how networking can transform your fashion journey. 

Crafting Press Releases That Convert: The 5 W's

May 30, 2024 7 min read

Press releases have been a cornerstone of public relations since the early 20th century. Despite the evolution of media, they remain one of the most effective tools for disseminating company news

The Art of Brand Collaborations

May 22, 2024 5 min read

Brand collaborations have long been vital in fashion PR, boosting brand awareness, managing reputation, and building stakeholder relationships.

Navigating Tomorrow: Tackling Key Challenges for PR Success in 2024

May 10, 2024 9 min read

The field of fashion Public Relations (PR) is witnessing a dynamic transformation, as the traditional boundaries between PR, marketing, and advertising increasingly blur into a cohesive narrative.

Three Mistakes to Avoid When Starting a Fashion Brand

February 08, 2024 7 min read

Discover key insights into starting and growing a fashion or accessories brand while learning to avoid three critical mistakes that can hinder your success.

Is Fashion Week Dead?

January 05, 2024 3 min read

Learn how to navigate the new challenges of the fashion industry and connect with buyers in a digital world. Fashion experts explore the new challenges of the fashion industry, and learn how to reach buyers in a digital world.

Fashion Week Après Covid-19

January 05, 2024 4 min read

How did Fashion Week transform after being canceled due to COVID-19? Join DOORS NYC academy as we explore the new normal of fashion and how it has been affected by both political and physical borders.

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