Discover the unique and contemporary designs of Istanbul-based jewelry brand Projebir, now available at DOORS NYC. Renowned for its architecturally inspired pieces made with 14k gold, diamonds, and other precious stones, Projebir is a must-have for anyone looking for refined and fashion-forward jewelry. Designer Zeynep Mursaloglu Sekeralp finds inspiration for each piece from her childhood memories in Turkey, imbuing them with a touch of novelty and a modern outlook.

Shop online with free shipping within the USA, or visit the DOORS NYC concept store in SoHo to experience the brand firsthand.


"Projebir aims to create jewelry that is both contemporary and timeless, with a refined and sophisticated aesthetic. Our designs are inspired by a variety of sources, including personal memories and architecture. We strive to incorporate clean lines, architectural shapes into our pieces. "

Zeynep Mursaloglu Sekeralp

Where do you look for creative inspiration?
One of my primary sources of inspiration is my childhood memories, which often inspire the shapes, colors, and textures of my designs. I also look to architecture and contemporary art for creative inspiration. I am especially drawn to clean lines, and I try to incorporate them into projebir pieces whenever possible.  

How would you describe PROJEBIR’s aesthetics?
Projebir’s aesthetic is characterized by a sense of simplicity and elegance, with a focus on quality materials and craftsmanship. We work with 14k gold, diamonds, and other precious stones, and each piece is handcrafted in Istanbul to ensure the highest level of quality and attention to detail. Ultimately, projebir’s goal is to create jewelry that can be worn and treasured for years to come, with a timeless aesthetic that transcends fleeting fashion trends.

What do you love about being a jewelry designer?
I find it incredibly rewarding to take my inspirations and ideas, and turn them into unique pieces that people can wear and treasure. I also enjoy the technical and problem-solving aspects of jewelry design, as it requires a great deal of precision and attention to detail to create pieces that are both aesthetically pleasing and functional. Overall, I love being a jewelry designer because it allows me to combine my passion for design while creating pieces that can be cherished and passed down through generations.

Vintage or new?
I believe that there is beauty and value in both vintage and new. Vintage cars, midcentury cutlery and furniture are the pinnacle of prestige and design for me. I enjoy finding ways to combine the best of both worlds in my work. Whether I am designing a vintage-inspired piece with a modern twist or experimenting with new techniques in a classic design, my goal is always to create pieces that are beautiful, functional, and timeless, and that will be treasured for years to come.

What is your favorite time of the day?
I am most productive and focused in the morning, so I tend to schedule my design work and creative tasks for the early part of the day. This allows me to take advantage of my natural energy and creativity, and to ensure that I am giving my full attention to each piece that I create. 

When are you the most inspired?
Even though I love being in nature, I usually let go all my professional eye during my time in nature and try to enjoy what’s to come. When I’m visiting a design museum, a well thought shop or even a hotel toilet, the details inspire me the most. How metal and wood work together, the hue of a worn-out wooden chair, or the handle of a door can all trigger something for me, whether it's a design detail or a feeling.