People so often ask about the brands’ logo and its meaning… BATSUOMI encourages them to interpret it for themselves rather than providing them with a definitive answer. Symbols and pictograms should evoke and elicit different feelings for different people. For BATSUOMI the logo and the brand is about consolidating traditional fashion seasons by creating sustainable pieces that are suitable and appropriate 365 days a year. One of the main inspirations for the brands’ designs is cartoon characters; they wear the same thing every episode, and it works.
"One of the main inspirations for the brands’ designs is cartoon characters; they wear the same thing every episode, and it works."
Coffee or tea?
Coffee.
Black or white?
Black.
Vintage of New?
Vintage but we need new stuff, just not too much of it.
Who is your style icon and why?
Ralph Lauren. He laid the blueprint for how to do it. His clothes and their style embody the American dream, I want to make clothes that speak to the American reality.
What is your favorite time of day?
Sunset.